6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates
Reading Time: 5 minutes If anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been […]
The Importance of Providing a Great Customer Experience [Infographic]
Reading Time: 2 minutes Ecommerce sites all over the world are quickly realizing that a great customer experience is where the money’s at. Poor customer service negatively impacts a customer’s experience, as witnessed by 89% of eCommerce consumers. They quickly stopped buying at stores that offer poor customer service. Given the fact that it costs 6 to 7 times […]
Social Proof & 5 More Best Practices for Ecommerce Product Pages
Reading Time: 5 minutes Here’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online. Your product pages are the final turning point on an online shopper’s journey from initial browsing to paying customer. If you think in terms of sales funnels, your product page is the pinnacle of the cone […]
10 Principles of Successful Landing Pages
Reading Time: 5 minutes Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia) By definition, landing pages are any page a visitor […]
The Top 7 Reasons for Shopping Cart Abandonment & Tips for Avoiding Them
Reading Time: 4 minutes Online shopping cart abandonment is epidemic. Depending on your source, the time of year and the particular website, abandonment rates generally range from 60% to 80%. While we accept that high abandonment rates are the nature of ecommerce and online shopping, looking at it from another perspective underlines the gravity of the problem: after putting […]
4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition
Reading Time: 2 minutes While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual. Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts. So What Are […]
The Importance Of Mobile Website Optimization [Infographic]
Reading Time: 2 minutes How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is […]
3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization
Reading Time: 2 minutes As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information. Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good […]
Online Shopping Personalization – Statistics and Trends
Reading Time: 2 minutes How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, […]
How to Use the Buying Cycle to Structure Your Landing Page Content
Reading Time: 2 minutes Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages. Almost. Where much of the advice about optimizing landing […]
