Prospect Theory: How Users Make Decisions
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
Remote Usability Testing – How To Do Usability Testing on a Budget
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Remote usability testing is when the test participant and the conversion optimization […]
The Importance Of Lead Nurturing – Statistics and Trends
Reading Time: 2 minutesDid you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest […]
The 7 Step Roadmap For Effective Usability Testing
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]
Behavioral Momentum: Are Visitors in Love with Your Old Site Design?
Reading Time: 13 minutesThe question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
Heuristic Evaluation: Your Complete Guide To Heuristic Evaluation for Conversion Optimization
Reading Time: 14 minutesWhat Is Heuristic Evaluation? The word heuristic refers to a rule of thumb adopted based on experience or common knowledge. Ultimately, a heuristic evaluation is based on rules representing the best practices a website should include. As a usability method, heuristic evaluation detects usability problems within a website and helps create educated changes to site […]
The Beginner-Friendly Guide to Designing Conversion-Oriented Landing Pages
Reading Time: 21 minutesFor the love of landing pages, let’s turn them into high-converting machines for our websites. Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer. A website can increase leads […]
Usability Problems – 7 Methods to Uncover Usability Issues on Your Website
Reading Time: 18 minutesThere is no such a thing as a perfect website. No designer, developer, or marketer can alone spot the entire range of problems on a website. Why? One direct reason is that only real users can identify some of these problems. The market nowadays is a fierce battlefield, as everyone is striving to provide the […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
A/B Testing Statistics Made Simple
Reading Time: 11 minutesA/B testing statistics can often seem overwhelming, but they are essential for making informed decisions. “Why do I need to learn about statistics to run an A/B test?” you may wonder, especially since the testing engine provides data to judge the statistical significance of the test, right? In fact, there are plenty of reasons to […]
