Using Buyer Personas: The Cornerstone Ingredient for Better Conversions
Reading Time: 9 minutes Before jumping into conversion optimization, you need to identify your site visitor by recognizing, for example, concerns, motivations, uncertainties, and trigger words. One of the first tasks we do as a company, which has been helping marketers optimize their content and their conversion rates, is to delve into understanding the market as best we can […]
The Reason CRO is FLAWed
Reading Time: 10 minutes Image Source: Wikipedia Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions. This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome […]
Multiple Testing/Comparisons Problem: How Adding More Variations To Your AB Test Will Impact Your Results?
Reading Time: 8 minutes I will take you back to 2007 to one of the very first CRO projects we conducted for a large online retailer. The website received a massive amount of traffic (100k per day). Since it was one of our first projects, and the team was a bit trigger happy with AB testing, our first test […]
One-tailed vs. Two-tailed Tests – Everything You Possibly Need to Know One-tailed vs. Two-tailed A/B Testing
Reading Time: 17 minutes I have meant to write this post for a long time. There has been a lot written about one-tailed vs. two-tailed tests. However, most of the articles approach the topic from a purely statistical perspective providing many formulas but do not show how to do the calculations. Others articles approach the issue from a high-level […]
3 Approaches to Harnessing Advanced Digital Insights With Data
Reading Time: 8 minutes Gif source: Giphy The quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms. Visits, page views, bounce rates, cart abandonment etc. are all great metrics but their utility wanes when it […]
The Paradox of Choice in Web Design: Simplicity vs. Abundance of Choice
Reading Time: 10 minutes Gif source: by Jason Casteel Prof Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice. She conducted experiments early in her tenure that was groundbreaking. She set up a tasting table at a grocery store offering visitors a taste from an assortment […]
Validity Threats to Your AB Test and How to Minimize Them
Reading Time: 15 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are hundreds of case studies and examples of A/B testing. While […]
7 Reasons Your A/B Tests Fail And Their Solutions
Reading Time: 12 minutes Test this, test that…and always be testing. As I listened to one speaker after the next, I wondered why a client would hire them in the first place. If you are a CRO agency, and the best advice you can provide to attendees in a conference is to test this and test that, then I […]
Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website
Reading Time: 13 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Things To Look Out For During A Conversion Rate Audit. Understanding your […]
9 Tips to Conducting Accurate Qualitative Research
Reading Time: 18 minutes Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how […]
