9 Tips to Conducting Accurate Qualitative Research
Reading Time: 17 minutesCustomers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how […]
Server-Side A/B Testing Vs. Client-Side A/B Testing
Reading Time: 12 minutesWild guesses and opinions often only result in delusional outcomes. Though opinions are by far the most widely accepted truth, they rarely are factual. It is a better practice to lean on deductive reasoning and logic instead of guesswork. But how do you arrive at what is labeled as a fact or a valid statement? […]
The Ultimate Guide to Persuasive Online Copywriting
Reading Time: 24 minutesEveryone wants to increase their conversion rates and revenue. But to succeed in increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO succeeds when the target market’s needs, wants, and desires are accounted for through design and copy. The copy […]
E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
Reading Time: 2 minutesDid you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product […]
Guide to eCommerce Abandonment Rates
Reading Time: 13 minutesThere are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value, and the number of monthly visitors, site revenue, and the cost per acquisition. These metrics translate into money in the bank (or lack thereof). Each of these KPIs is influenced by a variety of other metrics […]
Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?
Reading Time: 13 minutesCustomer journey mapping is extremely popular, and more companies are adopting it. In fact, a recent Google search for the term “Customer Journey Maps” returned 5.3 million results. What are customer journey maps, and why are they such a big deal? In short, customer journey maps visually represent a customer’s relationship with an organization. They […]
Top 6 Reasons Why Personas Fail and How to Make Better Use of Personas
Reading Time: 11 minutesPersonas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact: Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit. But, many marketers have tried them and given up, […]
How PURE Method Can Boost Your Website Conversion Rates To A Whole New Level
Reading Time: 11 minutesIf only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel. If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition. For over a decade we have worked hard to figure […]
How A Cognitive Walkthrough Can Improve Website Usability and Conversions
Reading Time: 9 minutesYou already know usability is one of the most important conversion-driving factors on a website. That’s why you’re here. And while there are many strategies out there that can help businesses evaluate their site’s learnability and usability, it can be hard to do accurately without the help of real users from your audience. Cognitive walkthroughs […]
Customer Journey Mapping: How To Create Complete Customer Journey Maps
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
