Category Archives:Intermediate

  • 9 Tips to Conducting Accurate Qualitative Research

    Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.

    Elizabeth Wellington explains;

    “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”

    But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted,

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  • Server-Side Vs. Client-Side A/B Testing

    Wild guesses and opinions often only result in delusional outcomes. Though opinions are by far the most widely accepted truth, they rarely are factual. It is a better practice to lean on deductive reasoning and logic instead of guesswork. But how do you arrive at what is labeled as a fact or a valid statement? Experimentation is the key.

    Businesses realize the importance of scientific experimentation and testing. Many product-based enterprises have imbibed experimentation in their organizational culture. The reason – innovation cannot result without experimentation. Moreover, though there are millions of ideas that spur every minute, every hour, it

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  • The Ultimate Guide to Persuasive Online Copywriting

    Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy.

    The copy is essential to getting your point across and better persuading the online visitor. Your copywriting skills become extremely important to be a successful CRO. According to Nick Kolenda;

    “Writing copy is tough. Writing persuasive copy is even tougher.”

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  • E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website

    E-commerce product page videos

    Did you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product videos can be trusted whereas 44% of consumers said they would purchase more products from an e-commerce website that feature product videos. In terms of adding products to cart, consumer who views a product video is up to 144% more likely to add that product

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  • E-commerce Abandonment Rates

    There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value and the number of monthly visitors. These metrics translate into money in the bank (or lack thereof).

    Each of these KPIs is influenced by a variety of other metrics that causes them to go up or down.

    It is important to state that abandonment rates are incredibly site specific. Establishing market standards for them is difficult. Each site, with its customer base and specific audience, will require its unique evaluation and solutions.

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  • The Ultimate Goal: Conversion Optimization vs. Retention Optimization

    If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The more efficiently you can drive conversions, the more you end up saving in terms of time, money, and effort.

    Needless to say, every little tweak you make to your website to convert a visitor into a customer or a passive user into an active one,

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  • Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?

    Customer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results.

    What are customer journey maps, and why are they such a big deal?

    In short, customer journey maps are a visual representation of a customer’s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.

    Sounds great, right?

    Unfortunately, customer journey maps are not easy to design and often fail to meet their objective.

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  • A Case Against Personas

    Personas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact:

    Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit.

    But, many marketers have tried them and given up, so it begs the question:

    Are personas as useful as we think?

    The most serious limitation of the personas method is that it is difficult or impossible to verify if they’re accurate.

    What’s more?

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