This webinar covered three main areas:

How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions

I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account.

How to develop a winning content strategy to increase conversions?
Be it the creation of content from scratch or a by-product of an already existing strategy, the first thing to …

Homeowners will tell you how useful funnels are for making sure all the gasoline gets into their lawnmowers, instead of all over them.

And how many scientists are endlessly grateful for the funnel that ensures every drop of their new revolutionary compound gets where it’s supposed to go and doesn’t spill and dissolve the entire lab.

Funnels are one of those tools that are so very useful that we take them for granted. Imagine the incredible frustration for suburbanites and scientists if their funnels were full of holes – and only about 3% of the materials they poured into the top actually made it …

Imagine you’re a photography buff and you start seeing lots of advertising everywhere for a new camera superstore opening in your area. You can’t turn on the TV, open a newspaper or drive down the road without seeing a billboard or advertisement for the new store.

On the day of the grand opening you arrive at the store, full of anticipation of getting your hands on the camera equipment you can’t find anywhere else. The store looks great and lots of people are there.

But when you finally get inside, you don’t find what you expected, the product displays don’t …

Whenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens.

Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated by online shopping malls that imitated their suburban predecessors. While a few still exist, they are by no means the model of current ecommerce.

After 20 years, we still haven’t learned enough about ecommerce to get average conversion rates into the high single digits. The …

Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online marketing strategies. Khalid recently wrote a post about the AIDA model, which is a 1920’s marketing concept. The post demonstrates that old marketing concepts still hold, however, its important to adapt the concepts of pre-online marketing and sales to our ever-changing online arena.

How’s your digital marketing doing? Good, bad or meh, if you’re like most, for every tactic that you’re using, you have at least one more that you wish you had more time and resources to do.

Unfortunately, when it comes to prioritizing digital marketing tactics, conversion rate optimization (CRO) is more often the program that takes the hit and gets neglected.

Almost 80% of digital marketing budgets are devoted to attracting new prospects through search engine optimization (SEO) and paid digital advertising (PPC). And less than 5% is set aside to optimize the conversion of those prospects into customers. CRO …

The first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to your website, but if your website is not ready and if it doesn’t satisfy the needs of your visitors, you will only contribute to an overall poor shopping experience. So how can you distinguish your company to the current visitors you have in such a …

Wikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old.

Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to sell – how to ‘convert’ a customer.

Fast forward to the 20th century and the art of selling products advanced to the point of having large, well-stocked and strategically located bricks and mortar stores, and trained salespeople, all devoted to getting shoppers to buy.

And …