The Rut That Ruins Your Conversion Rates
Reading Time: 4 minutesHow can your conversion optimization project be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle […]
Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox
Reading Time: 5 minutesCritical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, […]
The Landing Page Makeover Guide – 7 Tips for Higher Conversions
Reading Time: 5 minutesDoes anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is […]
Landing Page Design Review – Best Practices & AB Test Suggestions
Reading Time: 6 minutesSo many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my […]
3 Important Elements Of An Effective Ad Copy And Benefits Of Good Ad Copy
Reading Time: 5 minutesIt’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly […]
Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate
Reading Time: 5 minutesImagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but […]
3 Ways Companies Use Social Media to Increase Conversion Rates
Reading Time: 5 minutesHow’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short. If your social marketing has been a let down, consider these three points: Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, […]
The Importance of Personalized Ecommerce & 4 Examples of How It’s Done
Reading Time: 5 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. While it’s always been a focus of […]
5 Conversion Rate Boosting Tips for Your Sign-Up Forms
Reading Time: 5 minutes Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion. Whether you want to increase your […]
7 Guidelines for Ecommerce Usability
Reading Time: 5 minutesDespite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other. There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates. The International Organization for Standardization (ISO) defines the […]
