Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox
Reading Time: 5 minutes Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, […]
The Landing Page Makeover Guide – 7 Tips for Higher Conversions
Reading Time: 5 minutes Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is […]
What Are Customer Journey Maps And How To Improve Them
Reading Time: 4 minutes It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some […]
Landing Page Design Review – Best Practices & AB Test Suggestions
Reading Time: 6 minutes So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my […]
3 Important Elements Of An Effective Ad Copy And Benefits Of Good Ad Copy
Reading Time: 5 minutes It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly […]
Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate
Reading Time: 5 minutes Imagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but […]
How to Get Back Abandoned Ecommerce Shopping Carts
Reading Time: 5 minutes It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout. To get an idea of the impact of shopping cart abandonment on […]
3 Ways Companies Use Social Media to Increase Conversion Rates
Reading Time: 5 minutes How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short. If your social marketing has been a let down, consider these three points: Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, […]
AB Tests That Destroy the Myths Created by AB Testing
Reading Time: 5 minutes Remember the good old days of retailing? You could count on at least two truths. First, advertising would get people into your store and, second, you converted some of that traffic into customers – at least 20% of them, with many sectors enjoying rates of 50% or more. And there was a bonus truth: ‘cart […]
Are You a CRO Junkie? It Could be Ruining Your AB Tests
Reading Time: 4 minutes The silver lining of appallingly low online conversion rates is that even small conversion improvements can produce big bottom-line improvements. And whether you listen to the experts, like Neil Patel, or simply observe the experts, like Google (which performs thousands of tests each year – pardot.com) you’ll know that A/B or split testing is integral […]
