11 Deadly Landing Page Sins Every Marketer Needs To Avoid
Reading Time: 11 minutesLanding pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
Social Media Conversion Rate – 4 Reasons to Continue with Social Media Despite Their Low Conversion Rates
Reading Time: 5 minutesWith all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases. These low conversion rates should not scare you, though. There is gold for your business […]
4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutesPsychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
8 Ways You Can Tweak Your Microcopy To Boost Your Conversion Rates
Reading Time: 6 minutes“No credit card required.” “Never shared, never spammed.” “Change your profile whenever” These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users. When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value. In this […]
6 Underrated but Effective Conversion Optimization Techniques
Reading Time: 9 minutesMost conversion rate optimization (CRO) strategies follow the same formula: tweak an element (like color, size, or copy), run A/B tests, and optimize based on the results. While these CRO techniques work, they can also be difficult to pull off. Plus, since most of your competitors are already using them, they give no real competitive […]
7 Ways to Improve Conversions by Addressing Customer Fears and Anxieties
Reading Time: 6 minutesRemember the first time you visited an unknown brand’s website? Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand. A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and […]
4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)
Reading Time: 7 minutesThe landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite? In this post, I’ll share […]
7 Little Known Tips to Cut Down Your Bounce Rate
Reading Time: 10 minutesBounce rate is the bane of every marketer. For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages). Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on […]
5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages
Reading Time: 6 minutesIf you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers. Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost. Instead, if you send your visitors to a targeted landing page, you can […]
6 Reasons Why Visitors Are Leaving Your E-commerce Website
Reading Time: 11 minutesTreat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
