The 31 Best Marketing Books to Read in the Age of AI (2025)
Reading Time: 27 minutesLooking for the best marketing books? You’re in the right place! In the early 2000s, PepsiCo ran blind taste tests that showed most people preferred Pepsi over Coke. Confident in the data, they launched a bold campaign but it backfired. Sales didn’t spike. In fact, Coke pulled ahead. Why? Because marketing isn’t just about the […]
Customer Journey Mapping: How To Create Complete Customer Journey Maps
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
The 7 Step Roadmap For Effective Usability Testing
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]
Usability Problems – 7 Methods to Uncover Usability Issues on Your Website
Reading Time: 18 minutesThere is no such a thing as a perfect website. No designer, developer, or marketer can alone spot the entire range of problems on a website. Why? One direct reason is that only real users can identify some of these problems. The market nowadays is a fierce battlefield, as everyone is striving to provide the […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
30 A/B Tests to Boost Your SaaS Conversion Rates
Reading Time: 17 minutesHow to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rates of a SaaS (software as a service) website is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutesIn the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now
Reading Time: 12 minutesHas it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website
Reading Time: 15 minutesThe meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets. Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful […]
