• How to Optimize Your Landing Pages [Infographic]

    Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign. These pages are specifically designed for visitors and offer the first chance to convince and convert your visitors into profitable leads and customers.

    Check out our Infographic on how to create an effective landing page and for best practices of landing page optimization.

    Infographic by- Invesp

    How to Optimize Your Landing Page

    To Publish this Image on your Blog or Website . Copy this code

    Why you should Optimize your Landing Pages

    1. Well designed landing pages help you to build confidence and trust among your visitors
    2. Landing pages enhance user experience by eliminating distractions and providing clear Call to Action.
    3. Increase your conversion rates
    4. Maximize your campaign Return on Investment
    5. Improve your site’s usability

    16 Steps to Optimize your Landing Page

    1. Know Your Visitors
    2. Present A Clear Value Proposition
    3. Post Relevant And Persuasive Content
    4. Deliver a Consistent Message
    5. Provide a Clear Call to Action
    6. Balance Your Content And Images
    7. Create A User-friendly Layout
    8. Use Emotional Triggers
    9. Remove Distractions
    10. Don’t ask for too much Information
    11. Build Trust
    12. Respect Privacy
    13. Use Testimonials
    14. Keep it Simple
    15. Test Every Component of Your Landing Page
    16. Ensure Less Loading Time

    Top 5 Landing Page Mistakes

    1. Bad headline
    2. Using main homepage as a landing page
    3. Disconnect between Ad and Lading Page
    4. Call To Action below the fold
    5. Poorly designed form

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

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6 thoughts on “How to Optimize Your Landing Pages [Infographic]”

  1. Gault says:

    I like how the infograhics presented on these 16 steps, very clear and would surely convert a visitors into customers.. Should apply this, thanks! Infographics is a newly trend for online marketers.

  2. Joven says:

    comprehensive stuff! I think I’ve been missing something out of your illustration, and it’s good to know that you shared this out to add up on my campaign process.. thanks! nice post!

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