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Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)
+- August 27, 2021
- Ecommerce, Social Media
Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform.
In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience.
If the very platforms that facilitate such a trend recognize its importance, you can bet it’s worth considering for your ecommerce business.
Data from eMarketer and Insider Intelligence shows that U.S. retail social commerce sales will reach $36.62 billion in 2021, accounting for 4.3% of total retail ecommerce …
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