Reading Time: 5 minutesThe web is a great place to learn because you can quickly access a lot of information from a variety of sources. The reason it’s easier to learn about something even as difficult as Einstein’s Theory of Relativity online is that you can have it explained in so many different ways that you’ll eventually find bits and […]
Reading Time: 5 minutesIt doesn’t matter now. Whether or not you’re ready for Black Friday and the holiday sales season, it’s upon us. If you’ve been working all year to get ready for this year’s blitz, the overall retail sales predictions are mostly favorable. And even the negative stuff isn’t too bad. Inc.com quoted a Deloitte-authored sales forecast […]
Reading Time: 5 minutesImagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts! […]
Reading Time: 6 minutesWe’ve railed on at length in this blog about paltry online conversion rates. It seems like they are stuck in quicksand. Try as we might, we just can’t pull them out of the single-digit mud. Perhaps even more frustrating is the lack of reasoning about why the rates are so poor. A Google search for “why are […]
Reading Time: 5 minutesAs we have gone through each post so far in this blog series, including Part 1 – Creating Awareness, Part 2 – Building Interest, Part 3 – Coaxing Desire, it’s clear that every step in optimizing your conversion funnel, and thereby optimizing conversion rates, is critical. Remove any one step and those that come before […]
Reading Time: 5 minutesIt may not be as exciting as “Orange is the New Black”, but we’ve enjoyed a good ride so far through this blog series. In “Part 1- Creating Awareness” and “Part 2 – Building Interest” we learned: It is inevitable that your conversion rates will improve if you optimize your conversion funnel. We use an […]
Reading Time: 5 minutesHopefully you’ve arrived here after reading Optimize Your Conversion Funnel – Part 1. In addition to being a fascinating read, Part 1 outlined the following points, among others: We generally focus online conversion optimization on the point of sale, but conversion-killing elements higher up in the conversion funnel are often the culprits. It helps to […]
Reading Time: 6 minutesTalk to anyone about conversion rate optimization and there’s a damn fine chance that the “call-to-action” button will pop up in the conversation. Or the sign-up form. Or that you should be testing both. Many of our conversion optimization programs have a myopic focus on the point of sale. But, as we learn more about the […]
Reading Time: 7 minutesWhat’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there. So that first question is: “what action […]
Reading Time: 5 minutesHow’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”. In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, […]
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