Reading Time: 6 minutesIt’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their […]
Reading Time: 5 minutesThis is it. The big show. It’s what we all came here for. It’s the entire reason you designed and built a web site and landing page. It’s the focus of your conversion optimization and the raison d’etre of your digital marketing program. It’s time for you to reach the conversion goal of your page […]
Reading Time: 6 minutesIt seems odd that we’ve gone through two posts about how to write web copy that sells and, so far, all we’ve written may be a few headlines. But fear not, after following the steps in Part 1 – Preparation and Part 2 – The Headline you now have a clear idea of the direction […]
Reading Time: 4 minutesIf you’ve skipped to Part 2 of this series because all you’re really looking for are quick tips to help your web copywriting, and you’re all “yeah, yeah, yeah” about the Preparation steps outlined in Part 1, please at least scan Part 1: Preparation. Whether it’s for a web page, a landing page, an email – […]
Reading Time: 5 minutes“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway It’s the strangest thing. It seems that no one likes likes to write. Not even writers. Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll […]
Reading Time: 9 minutesUnderstanding and mastering the art of Conversion Funnel Optimization (CFO) stands as the linchpin between visitor engagement and tangible results. Imagine your business as a leaky bucket; no matter how much traffic you generate, without a well-optimized conversion funnel, a significant portion of your potential customers might slip away, never to return. Conversion Funnel Optimization […]
Reading Time: 5 minutesImagine you’re a photography buff and you start seeing lots of advertising everywhere for a new camera superstore opening in your area. You can’t turn on the TV, open a newspaper or drive down the road without seeing a billboard or advertisement for the new store. On the day of the grand opening you arrive […]
Reading Time: 5 minutesWhenever a new medium comes along, whether to communicate or to sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first attempts at ecommerce were dominated by […]
Reading Time: 6 minutesWikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old. Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to […]
Reading Time: 5 minutesAsk anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice. Before we go […]
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