The year is 2020. 

The world is crippled by a pandemic outbreak.

Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before.

Online shopping is only growing.

This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of direct-to-consumer (D2C) eCommerce brands. 

While this growth is good for customers, it is scary for other online businesses.

Why? 

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While the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. 

ECommerce brands have been experiencing significant gains in the past few months. 

Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a drastic fall in revenues, and they were forced to rethink their omnichannel strategies. 

But even pre-covid, selling through distributors like Amazon or Walmart or large department stores has always been the traditional way to gain attention to your product. But with the rise of social …

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Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website should be setting and monitoring, regardless of size.

 

There are many ecommerce KPIs; dozens are vanity metrics and are more distracting than worthwhile. What is An Ecommerce KPI? Ecommerce KPIs are a set of performance measurements that …

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The post-purchase experience in the eCommerce space is totally disjointed. 

This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. 

Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have. 

That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.

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What’s a good customer retention rate in the eCommerce space?

In an ideal world, it’s 100%.

But ours is not an ideal world, so a 100% retention rate is difficult to achieve.

We live in a world where businesses often lose touch with existing customers in pursuit of new ones.

How sad!

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How much do you hate seeing abandoned carts? 

I don’t like them either. 

But they are inevitable…just like bounce rates. 

When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? 

Out of 100 people who add items to a cart, only 35 make a purchase. 

The rest abandon their carts. That’s a whole lot of revenue down the drain.

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How many of you treat emails as your products?

I’m guessing, a few… 

Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. 

Your new subscribers have to see value in the first email you send them from the word go.

That’s how you get them hooked. 

Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?

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Let’s start with one simple fact: you need a post-holiday marketing strategy. 

Why? 

Remember that common saying? Failing to plan is planning to fail.

Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.

This is actually one of the unwritten laws governing the world of eCommerce. 

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