Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.
1. Auto-playing carousels on your homepage
Auto-rotating banners bring in a lot of room to confusion.
If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible, …Read More
Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.
According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.
Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.
This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or …Read More
Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.
Infographic by- Invesp Conversion Rate Optimization Company
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<a href=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png”><img src=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png” alt=”Ecommerce product return Statistics and Trends” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>
Top Reasons why …Read More
Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%
Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.
Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.Read More
Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try.
Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016. In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%). Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.
Infographic by- Invesp Conversion OptimizationRead More
Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t. Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.
Like most eCommerce store owners, optimizing your conversion rate is probably high on your list of New Year’s resolutions.
The problem, however, is figuring out what exactly you need to optimize for. From copy and design to social media and checkout process, there are …Read More
We recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, their was always some sort of #holidaymarketing that needed to take place.
Luckily, much of the world takes breathers between major holidays. In the US, October to December are hot months for many retailers.
Once the retailer has done their due diligence of getting enough eyeballs to their website (which generally increases for most of our clients organically during these “hot” months) …Read More
It doesn’t matter now. Whether or not you’re ready for Black Friday and the 2015 holiday sales season, it’s upon us.
If you’ve been working all year to get ready for this year’s blitz, the overall retail sales predictions are mostly favorable. And even the negative stuff isn’t too bad.
Inc.com quoted a Deloitte-authored sales forecast that calls for total retail sales of $965 billion this year, up about 4% from 2014. But the more pessimistic analysts will take that as somewhat negative news because it falls short of last year’ 5.2% increase in sales. Taking data from forecasts done …Read More
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