Category Archives:Ecommerce

  • How Free Shipping Influence Online Buying Decisions

    How Free Shipping Influence Online Buying Decisions

    Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.

     

    Infographic by- Invesp Conversion Rate Optimization Company

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  • A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience

    “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.

    The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.

    So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?

    The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:

    a manufacturer’s description; a

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  • How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel

    Persuasion Marketing

    The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.

    From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
    In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.

    Pre-purchase stage

    This is the stage before

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  • 6 Reasons Why Visitors Are Leaving Your E-commerce Website

    Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.

    1. Auto-playing carousels on your homepage

    Auto-rotating banners bring in a lot of room to confusion.

    If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible,

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  • How to Create E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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  • E-commerce Product Return Rate – Statistics and Trends [Infographic]

    Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization Company

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    <a href=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png”><img src=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png” alt=”Ecommerce product return Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Top Reasons why consumers

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  • Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%

    Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

    Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

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  • Global Online Retail Spending – Statistics and Trends

    Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. 

    Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016.  In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%).  Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.

    Infographic by- Invesp Conversion Optimization

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