Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.
The point of this long week debate came down to: process, process, process.
If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.
But for …Read More
In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity.
Every decision your customer makes consists of several conscious and subconscious emotional triggers.
As neurologist Antonio Damasio argues in his book “Descartes Error”
“Emotion is a necessary ingredient to almost all decisions”Read More
Product recommendations engine is a vital feature in e-commerce.
There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).
This comprehensive piece will give you a full understanding of the world of product recommendations.
You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.
You will also learn some tips for best practices and …Read More
Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors.
Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints.
Online retailers have the challenge of turning the quite mundane experience of online shopping into a unique experience.
Of course, on the website itself, distinguishing the experience from other online retailers is challenging enough. Most of the distinction happens at purchase, receipt of the product, …Read More
Reveal and fix your conversion problems with google analytics goals and funnels
Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing!
I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites, and if they did, they did not have a team to analyze the data.
Fast forward to 2017, things have changed quite a bit.Read More
Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.
Infographic by- Invesp Landing Page Optimization Company
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<a href=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg” alt=”Ecommerce Fraud and Chargeback – Statistics and Trends” width=”580″></a></p><br />Read More
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Rate and …
Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.
Infographic by- Invesp Conversion Rate Optimization Company
To Publish this Image on your Blog or Website . …Read More
“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.
The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.
So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?
The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:
a manufacturer’s description; a …Read More
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