You’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design.

But for some reason, your conversion rate is not improving.

Hypothetically speaking, various factors may be negatively affecting your conversion rate.

And one of those may have to do with your copy – specifically on your product descriptions.

Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features.

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I have a quick exercise for you. 

Go on Google and search for your product(s). 

Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

Now. Ask yourself these two questions: 

Why should people buy from my e-commerce website? 

What’s the reason they should go with us and not our competitors? 

You probably have answers to these questions. But are those answers well …

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Jobs-to-be-done framework. 

If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how …

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When crafting a high-converting landing page, well, there are dozens of price principles you can take advantage of. 

One of the most effective principles is called price anchoring. 

We all have come across it at some point. Every time you see a discount with “$90 $50″, the $90 is the price anchor for the $50 sales price.

The idea behind price anchoring is that customers tend to perceive pricing relatively. A product is perceived as expensive or cheap in comparison to the initial price point. 

As you can tell, price anchoring is a principle deep-rooted in psychology.  

By way of …

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What’s the Customer Lifetime Value (CLV) of your eCommerce business?

Or let me rephrase, do you know what your customers are worth to your business?

I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to calculate – perhaps this is why there are too many CLV formulas out there.

Regardless of how complicated CLV is as a metric or concept, if only you knew how vital it is to sales, marketing, and ultimately your business growth, you will always keep …

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When it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization. 

Today, I won’t be talking about any of the above. Instead, the focus of this article is to help you know the area you should optimize first on your conversion funnel. 

So, in other words, this article assumes that you already have a conversion funnel set up. If you don’t …

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It must be nice…

Having maximum control over everything that has to do with your product.

I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. 

I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC model.

But if you ask for an honest opinion from those who have been in DTC for a long time, they will tell you that not everything that glitters is gold.

They will tell you that running a DTC eCommerce brand involves a lot of …

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Every day we make choices. Some of them are so automatic we don’t even realize we are making them. It’s true in life. It’s true in business.

Every choice you make for your eCommerce site has an impact, the key is to choose in a way that has the most positive impact. 

In over twelve years of studying and experimenting, I have time and again come to the conclusion that optimizing your product page is the number one way to boost your conversion rates.

The product page is where we ask shoppers to part with their hard-earned money in exchange …

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