• The Importance of Optimizing Your Email for Mobile Devices

    The importance of optimizing your email for mobile devices

    Email marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent.

    You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on your newsletters, and segmenting your list for specific campaigns. The beautiful template you found has been filled with top-notch content, distributed through personalized strategies. Great! Now, are you making sure this template is mobile responsive?

    Between tablets and phones, you can spot significant increase in online conversion rates for mobile devices.

    But do you know how your customers are interacting with promotional emails on their mobile devices?

    Over half of consumers have unsubscribed from brand’s promotional e-mails because they didn’t display on mobile. Meaning, non-responsive email designs could cost you half of your list, while a responsive design can give you a 30% higher click-through rate. Find out more key benefits of mobile optimized emails in our new infographic.

    E-mail mobile optimization - Statistics and Trends

     

    Infographic by- Invesp conversion rate and landing page Optimization

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    More than 2/3 of emails are being opened on smartphones and tablets

    More than 75% of smartphone owners use their devices to check their email

    Estimated Email Open Percentage By Device

    DeviceEmail Open Percentage
    Smartphones49.53%
    Tablets16.81%
    Desktop33.66%

     

    Out of the 66% emails opened on mobile devices estimated percentage of Email Open by device type

    Mobile DeviceEmail open rate
    iPhone42.57%
    iPad15.69%
    Android Phone6.57%
    Android Tablets1.05%

     

    70% of consumers delete emails immediately that don’t render well on a mobile device

    Responsive email design results in a 15% increase in unique clicks for mobile users (from a 2.7% average to 3.3%)

    The first link in a responsive design email on mobile has a 30% higher click rate than non-responsive design

    43% of consumers have marked promotional emails as spam because emails didn’t display or work well on their smartphones

    51% of consumers have unsubscribed from brand’s promotional emails because their emails didn’t display well on their smartphones

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

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