Budgeting for CRO: How Much Should You Spend On Conversion Optimization
Reading Time: 22 minutesIn a world with self-driving cars and AI-driven robots, you’d think Conversion Rate Optimization would be the life of the marketing party. But alas, it’s still waiting for an invitation to join the budget allocation club. According to a survey of 405 CMOs by Marketing Charts, CRO is still struggling to get a seat at […]
Blackhat CRO and the Line We Shouldn’t Cross
Reading Time: 10 minutesConversion optimization is rapidly becoming a crucial aspect of modern-day marketing. Being able to validate hypotheses and witness a direct boost in profit excites eCommerce and SaaS owners and motivates them to seek out and apply the most effective CRO strategies. Unfortunately, this eagerness has led some companies to engage in unethical practices, known as […]
Shopify vs BigCommerce: Which eCommerce Platform Should You Choose?
Reading Time: 16 minutesOne of the biggest issues facing folks interested in creating an online store is the question of which platform they should choose. Two of the biggest platforms come to mind easily – Shopify and BigCommerce. While both platforms are amazing in their rights, they outshine each other in specific categories. In this article, I’ll compare […]
15 Best Chrome Extensions for Marketers
Reading Time: 17 minutes37 to 40 hours. These are the typical working hours of marketers weekly. In between these hours, the marketer gets pulled in many directions by responsibilities and tasks that require their attention. You don’t believe me? Here’s a scenario to consider you can relate to. You’re working on content that needs to be published in […]
How to Optimize Product Pages on a Shopify Website
Reading Time: 18 minutesShopify product pages are an essential part of your store’s SEO strategy. They’re also the primary way that customers find products in your store. Well-designed ecommerce product pages can help you increase sales, improve conversion rates, and rank higher in search engines. On the other hand, a poorly optimized ecommerce product page will do the […]
The Role of User Research in E-Commerce Experimentation
Reading Time: 12 minutesE-commerce teams have plenty of experimentation opportunities to drive business value: they can try everything from the color of a call-to-action to the layout of an individual product page. But if they don’t have user research informing their test plan and strategy, they might be leaving a lot of money on the table. Being a […]
The Role of Usability in eCommerce Experimentation
Reading Time: 9 minutesEcommerce has been an increasingly important channel for business-to-consumer (B2C) companies. Even though ecommerce has been around for a while now, it is a relatively new channel for many businesses. Experimentation is vital to a successful ecommerce business, but it’s not just about testing different versions of your landing page, homepage copy, or category pages. […]
Invesp and e-CENS Form a Strategic Partnership
Reading Time: < 1 minuteWe are thrilled to announce the launch of Sigma Digital, a powerful partnership that combines Invesp’s expertise in conversion rate optimization (CRO) with e-CENS’ mastery of data analytics. This partnership represents a significant step forward in our ability to help our clients achieve their goals quickly and efficiently. “We’re committed to delivering value and driving […]
The Role of Branding in E-Commerce Experimentation
Reading Time: 7 minutesSome companies have done ‘almost’ everything right, but they’re stuck. Why? Well, at first glance, it might look like there isn’t much left to change, but you’d be surprised what some subtle changes can do. They’re too afraid to experiment with these small changes because they value consistency, but is that a good thing? By […]
The Role of Data Analysis in E-Commerce Experimentation
Reading Time: 8 minutesData analysis is an integral part of any experiment. It allows you to quantify your findings, identify trends and insights, and ultimately make better decisions about your online business. Data analysis is also valuable for understanding how customers interact with your site. By analyzing your ecommerce analytics data, you can determine what works and what […]
