How to measure the revenue impact of experimentation
Reading Time: 9 minutesEvaluating the revenue impact of your experimentation program is crucial for making informed business decisions. But the truth is many businesses don’t know how to forecast revenue or do revenue attribution for their testing program. You can measure the success of your experimentation program by measuring its total revenue impact over time. This approach helps […]
How to do Quality Assurance (QA) in a high-velocity testing program
Reading Time: 7 minutesQuality assurance is a necessary part of any testing program. It ensures that the product being produced meets the requirements of the customer and that it can be used safely and effectively. Quality assurance is also important in maintaining a good reputation for your product or service. In high-velocity testing programs, quality assurance can sometimes […]
Shopify CRO for Beginners: Essential Tips and Strategies
Reading Time: 16 minutesLet’s say you’ve set up your Shopify store, and traffic is steady, but sales aren’t where you want them to be. What’s missing? Here’s where Shopify CRO (Conversion Rate Optimization) comes in. Consider CRO, the secret sauce that helps turn those casual visitors into paying customers. It’s about fine-tuning every part of your store—from the […]
How to write a product description that turns browsers into customers
Reading Time: 9 minutesThe product description is one of the essential parts of your ecommerce website. It’s the first thing visitors see when they arrive at your online store, which convinces them to buy your products or services. If you want to attract more customers to your ecommerce business, increase your average order value, and make more sales, […]
Top Sales Funnel Software and Sales Funnel Builders for Marketers in 2023
Reading Time: 13 minutesIt doesn’t matter whether you’re running an eCommerce or a B2B business — if you’re running a business, you’ll need a sales funnel. Building a sales funnel is an integral part of a marketing campaign and sales process. A sales funnel is a process of content educating someone until they are eventually encouraged to make […]
How To Calculate & Improve Your Customer Retention Rate
Reading Time: 13 minutesCustomer retention rate is one of the most important metrics of most businesses. Depending on the model of a business, it can be more important than gaining new customers. Even if you have many new customers, while your customer retention rate is low, you will lose a lot of money. It doesn’t matter how much […]
Complete Guide To Customer Satisfaction
Reading Time: 12 minutesCustomer satisfaction. It’s something that we all can agree is important. But how do you increase customer satisfaction? Many factors come into play, and you’ll want to ensure you cover everything. Whether you’re a small business owner or simply on the marketing team of your local business, there are some tips here for everyone. This […]
Why CRO Should Be A Priority For Omnichannel Retailers
Reading Time: 7 minutesThe customer journey is changing, and so is the way we shop. With the advent of e-commerce and mobile devices, customers increasingly purchase in various online and offline channels while seeking a seamless shopping experience. It’s essential for omnichannel retailers to improve their customer experience across multiple channels continuously. To do that, they need an […]
Overcoming Conversion Optimization Challenges in e-Commerce: Your Go-to Guide
Reading Time: 12 minutesThe barrier to entry in the e-commerce industry has never been so low. Every year, more than 5 million new e-commerce websites are created. Before 2021, there were 9.7 million ecommerce websites in the world. Today, that number has nearly tripled to 26.2 million. This surge is primarily due to the Covid-19 pandemic. But even […]
Ecommerce CRO Strategies for the Bottom of the Funnel
Reading Time: 9 minutesWhat do many ecommerce managers/eCommerce analytics specialists have in common? They’re frequently checking their Google Analytics dashboard or what other analytics services they use to find out if their checkout abandonment rate is going up or coming down. Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they […]
