CRO or CVO: Which One Has Better ROI?
Reading Time: 7 minutesCRO or CVO, which is better for your eCommerce business? Well, it depends. There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth. But, not all eCommerce companies have a customer lifetime value or conversion problem. Knowing when to use […]
6 DTC eCommerce Websites with Killer Value Propositions
Reading Time: 8 minutesWorking for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons. One of the many lessons I have learned so far is: A website’s value proposition is an element that is too expensive to ignore. In a world where 80% of DTC eCommerce brands fail, having a good […]
Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)
Reading Time: 9 minutesSocial commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform. In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience. If the very platforms that […]
5 Non-obvious Product Pages Tips for Shopify Websites
Reading Time: 7 minutesThe eCommerce wave is still unfolding. This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. And, next year it’s projected to go above 500 billion dollars. Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. Looking at those figures, you’d be forgiven for thinking that success […]
40+ Customer Survey Questions That Marketers Should Ask
Reading Time: 8 minutes Talk to your customers. I have seen that statement being tossed around by different marketers on social media. It’s probably one of the most common pieces of marketing advice today. Sometimes I think it’s half-baked advice because it leaves me with questions like:
5 Benefits of Selling Direct to Consumer (DTC, D2C)
Reading Time: 6 minutesIn the past few years, there has been a significant shift in the world of retail. Commerce, as we knew it 10 years ago, is different from what we are seeing today. If you’re as observant as we are, you probably noticed that many brands have been changing their business models. Going from the traditional […]
Tips for Writing a Good Product Description for eCommerce Websites
Reading Time: 8 minutesYou’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design. But for some reason, your conversion rate is not improving. Hypothetically speaking, various factors may be negatively affecting your conversion rate. And one of those may have to do with your copy – specifically on your product descriptions. Contrary […]
How to Write Value Propositions for eCommerce Websites
Reading Time: 8 minutesI have a quick exercise for you. Go on Google and search for your product(s). Chances are, you will see dozens if not thousands of options that your potential customers could choose from. Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, […]
Using Jobs to be done Framework to Improve e-Commerce Conversions
Reading Time: 7 minutesJobs-to-be-done framework. If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce […]
How to Leverage The Price Anchoring Effect (With Examples)
Reading Time: 8 minutesEver wondered why that discounted price seems so irresistible? It’s not just the savings—it’s the power of price anchoring. This psychological principle, widely used in sales and marketing, leverages our tendency to judge value based on comparison. By setting an initial reference point (the “anchor”), businesses can make a product’s price seem more attractive than […]
