Expert Answers to 9 Tough CRO Questions
Reading Time: 18 minutesConversion rate optimization is always going to be complicated. It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. But no matter how you approach conversion […]
What they don’t tell you about A/B testing velocity
Reading Time: 11 minutesHow many A/B tests do you run every month? How about every year? Now. How many tests should you be running every year? You probably don’t know the answer to the third question. You’re not alone – most marketers can’t answer that with confidence.
Google Optimize: The Good, the Bad, and the Ugly
Reading Time: 11 minutesIf you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. When it comes to Google Optimize, I’ve realized […]
How to Use Data to Identify Problems on Form Fields
Reading Time: 8 minutesWeb forms or checkouts are at the sharp end of most acquisition funnels. They are the last hurdle for a prospect to get past before they end up as a paying customer or a new lead. And yet forms are too often treated as a “black box”; marketers know from their general analytics software (think Google […]
The Importance of Customer Lifetime Value In eCommerce
Reading Time: 10 minutesWhat’s the Customer Lifetime Value (CLV) of your eCommerce business? Or let me rephrase, do you know what your customers are worth to your business? I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to […]
Optimizing Conversion Funnels: Where Should You Start First?
Reading Time: 8 minutesWhen it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization. Today, I won’t be talking […]
How to Build a Brand Community from Scratch
Reading Time: 2 minutesBig companies can outspend you. Competitors can enter the market. Your product can be replicated. But if your marketing or business strategy is centered around a brand community, you don’t lose sleep – because how you do your thing becomes more important than what you do. One of the best things you can do for […]
Should you hire a CRO Agency, Or should you use CRO Tools?
Reading Time: 9 minutesHiring a CRO agency isn’t suitable for everyone. So is using CRO tools. But which one is the best option: engaging a Conversion Rate Optimization agency, or buying CRO tools and doing the optimization work yourself? If you are reading this article, there’s a high chance that you are considering doing one of those two […]
How Good is your UX? Here’s How You can Measure it
Reading Time: 8 minutesThink back to a time you had a bad experience using a website. Maybe the site was slow, or it had illegible typography and bad spacing on long landing pages. Or perhaps the navigation was confusing – too many options to choose from. Do you have a moment in mind?
CRO Low-Hanging Fruits That Will Give You An Immediate Win
Reading Time: 11 minutes“When should we expect to see results after starting conversion optimization? Two weeks? Three weeks?” That’s a question we hear all the time. But the problem is that it assumes that conversion optimization is a silver bullet you use on a website, and then boom…conversions skyrocket. But that couldn’t be further from the truth.
