Influencer Marketing Fraud – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.
Compliance gaining: What is it and how it can generate higher conversions?
Reading Time: 11 minutesWe, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. However, we don’t do business with pixels on our screen. We do business with our audience. Real people. They are just like you and […]
15 A/B Testing Ideas To Increase Conversion Rate Of Your Lead Generation Website
Reading Time: 13 minutes“We always test to see what visitors like” Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality. In times like these, your site […]
A Guide To Creating Effective Website Polls That Increase Conversions
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Over the past few years, the use of websites, polls, and surveys […]
US Online Grocery Shopping – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery […]
A Guide To Usability Testing Procedure And Creating Tasks For Successful Usability Testing
Reading Time: 17 minutesWhen it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing. However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as […]
Open-ended Questions Vs. Closed-ended Questions In User Research
Reading Time: 14 minutesSo you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants. “That sounds like a piece of cake,” some may presume. Writing effective usability questions seems deceptively easy, but […]
The Importance of Customer Experience Management – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 99% of Customer Experience and Success leaders believe Customer Experience Management has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of […]
Writing effective qualitative research notes
Reading Time: 9 minutesWith all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own […]
Using session replay videos to identify conversion problems on a website
Reading Time: 14 minutesGone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website. Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and […]
