How To Connect With Users Emotionally
Reading Time: 18 minutesLet’s start with some customer loyalty stats 65% of business comes from existing customers Repeat customers spend 33% more. The cost of getting new customers is five times higher than retaining old ones. It’s a great thing to have your customers come back for more. Unfortunately, gaining their loyalty isn’t easy. Nowadays, choices are overflowing, […]
Google Analytics 101: A Simple Guide For Beginners
Reading Time: 13 minutesSo it’s been a year since I started playing around with Google Analytics. I vividly remember my very first day – I had no clue what the tool was all about, and I didn’t really know the importance of data in the world of marketing. What I thought was Digital Marketing, wasn’t really DM, but […]
Augmented Reality in E-commerce – Statistics and Trends
Reading Time: 2 minutesAugmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of […]
The illusion of Completeness: How to break this fatal UX design mistake
Reading Time: 11 minutesWhy are users not scrolling on this site? This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. If it were 1996 – in the early years of the dotcom industry – […]
Jobs To Be Done Framework in Conversion Optimization Projects
Reading Time: 11 minutesThe primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe. But, having a well-functioning or […]
Road Map to Effective Online Personalization: A Complete Guide To Create Online Personalized Experience
Reading Time: 16 minutesMarketers have shifted their focus from the “one-size-fits-all” approach to being more personal. Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the […]
6 Website Usability Mistakes that Every Developer Should Avoid
Reading Time: 9 minutesRegardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer […]
A Guide To UX Data Analysis For Actionable Insights
Reading Time: 10 minutesAs Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. We conduct research, take months gathering data using different CRO techniques and we […]
What Comes First: Content or Layout?
Reading Time: 10 minutesThe 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever. This reminds me of William Bernback‘s statement, There are a lot […]
Influencer Marketing Fraud – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.
