7 Little Known Tips to Cut Down Your Bounce Rate
Reading Time: 10 minutesBounce rate is the bane of every marketer. For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages). Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on […]
5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages
Reading Time: 6 minutesIf you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers. Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost. Instead, if you send your visitors to a targeted landing page, you can […]
Mobile Search Engine Advertising – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing […]
How to Split Test Without Harming Your Site’s SEO
Reading Time: 10 minutesEditor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t. Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right […]
The State of A/B Testing [Infographic]
Reading Time: 2 minutesA/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends. Infographic by- Invesp Conversions To Publish this Image on your […]
6 Reasons Why Visitors Are Leaving Your E-commerce Website
Reading Time: 11 minutesTreat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
The Invesp Blog: Guest Post Guidelines
Reading Time: 3 minutesWhen we first started the Invesp Blog back in 2006, we never imagined how the industry will change in 10 years. But here we are. We did not typically accept guest posts except for rare occasions, although we get anywhere from 5 to 10 requests per week. Why write for Invesp? The Invesp blog is […]
9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
Reading Time: 10 minutesFor CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website. Some case studies often bring up surprising results that challenge widely held […]
How Discounts Affect Online Consumer Buying Behavior [Infographic]
Reading Time: 2 minutesDid you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy […]
3 Things UI/UX Designers Need to Know About Conversion Rate Optimization
Reading Time: 10 minutesFor a layman, UX and CRO almost seem like the same thing. After all, they both involve creating the best possible user experience for customers. Where UX and CRO differ is in their approach to the customer experience and their end goal. CROs want more conversions (howsoever they may be defined in an organization). To […]
