4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutesPsychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel
Reading Time: 7 minutesThe priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel. From the moment a customer first comes in contact with your brand to the […]
8 Ways You Can Tweak Your Microcopy To Boost Your Conversion Rates
Reading Time: 6 minutes“No credit card required.” “Never shared, never spammed.” “Change your profile whenever” These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users. When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value. In this […]
5 Tips to Create an Engaging Email Marketing Campaign
Reading Time: 7 minutesNow that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick […]
6 Underrated but Effective Conversion Optimization Techniques
Reading Time: 9 minutesMost conversion rate optimization (CRO) strategies follow the same formula: tweak an element (like color, size, or copy), run A/B tests, and optimize based on the results. While these CRO techniques work, they can also be difficult to pull off. Plus, since most of your competitors are already using them, they give no real competitive […]
7 Ways to Improve Conversions by Addressing Customer Fears and Anxieties
Reading Time: 6 minutesRemember the first time you visited an unknown brand’s website? Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand. A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and […]
4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)
Reading Time: 7 minutesThe landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite? In this post, I’ll share […]
7 Little Known Tips to Cut Down Your Bounce Rate
Reading Time: 10 minutesBounce rate is the bane of every marketer. For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages). Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on […]
5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages
Reading Time: 6 minutesIf you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers. Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost. Instead, if you send your visitors to a targeted landing page, you can […]
Mobile Search Engine Advertising – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing […]
