Stay Informed: 45 Conversion Optimization Blogs for You to Follow
Reading Time: 16 minutesIf you want to stay ahead of your competition and entice website visitors to purchase from you, you need to stay updated with the latest conversion optimization strategies. Whether you’re a seasoned marketer or just getting started, having the right resources can help you hone your skills and results. That’s why we’ve put together a […]
Cross Border Shopping – Statistics and Trends
Reading Time: 2 minutesCross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around 54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross […]
How to Create Effective E-commerce Emails that Actually Work
Reading Time: 10 minutesSocial media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective. According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%. Email also converts much better than nearly every other channel. According to Monetate’s […]
Online Ad Fraud – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud […]
How Effective is Inbound Marketing – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest inbound marketing statistics and trends. Infographic by- Invesp Conversion Optimization Services To Publish […]
Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]
Reading Time: 4 minutesToo many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression. As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization […]
The State of Omnichannel Shopping – Statistics and Trends
Reading Time: 2 minutesWith customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% […]
E-commerce Product Return Rate – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product […]
The Importance of Customer Loyalty Programs – Statistics and Trends
Reading Time: 2 minutesDid you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month. 69% of consumers […]
23 Questions To Ask Before Hiring CRO Agency
Reading Time: 13 minutesNote – I spend about 40% of my time talking to companies thinking of hiring a CRO firm to help them improve conversion rates. Some companies ask the right questions. Some don’t. So, I have compiled a list of the questions you should think about and ask as you looking into working with a conversion […]
