5 Copywriting Tips to Increase Conversion Rates
Reading Time: 5 minutesIt’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert. If you […]
A Bit About Images & Conversion Optimization
Reading Time: 5 minutesWhat role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion […]
Designing Your Home Page to Increase Conversion Rates
Reading Time: < 1 minuteDiscover the secrets of a winning home page design: What are the important analytics metrics you should examine for your home page What elements you should include on a home page
9 Conversion Framework Insights From Top E-commerce Websites
Reading Time: 7 minutesIf you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for […]
Webinar Recording: Getting 2x more conversions from product pages
Reading Time: < 1 minuteYears of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element […]
Conversion Optimization Through Storytelling – Without Really Trying
Reading Time: 5 minutesNo website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your […]
Improving Website Navigation: How re-designing website navigation increased conversions by 50%:
Reading Time: < 1 minuteMany companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I […]
Customer Acquisition Vs Retention Costs: Statistics & Trends You Should Know
Reading Time: 7 minutesEver wondered why your marketing budget keeps growing, but your profits aren’t catching up? The issue might be that you’re focusing more on acquiring new customers than keeping the ones you already have. Here’s the thing—acquiring new customers is necessary for growth, but keeping your existing ones is much cheaper and more effective in the […]
22 Ways to Promote Your Conversion Optimization Services
Reading Time: 7 minutesIn every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone […]
[Webinar Recording] 7 Steps to Get Your Online Business Ready
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