Webinar Trailer – 48% Increase In Overall Website Conversions
Reading Time: < 1 minuteOur next webinar is jam-packed with information. The webinar takes you on a journey of a complete conversion optimization project, a “Conversion Story”. Some of the many concepts we will cover include: what do you test, how do you measure incremental improvements, what do you learn from each test, how to develop a roadmap, etc.
It’s a Lead Generation Form Conversion Optimization Ambush
Reading Time: 5 minutesStrap on your CRO gear, we’re going in for an ambush. A lead generation conversion might not mean cash in the bank in the same way as an ecommerce conversion, but for those companies whose goal it is to get sales leads online, the lead generation form is where the rubber hits the road. What […]
How to Improve Conversions Rates on Product Pages By Not Thinking About Conversion Optimization
Reading Time: 5 minutesIf you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”. Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”. Regardless of how you think of it, the point is to always keep […]
Better Cart Page Generates 12% More Conversions
Reading Time: 2 minutesCertain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.
5 Ways to Increase Conversion Rates with Social Media
Reading Time: 5 minutesIt’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, […]
Reducing Visitor Anxieties Increased Conversion Rate By 108%
Reading Time: 3 minutesThe following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on. […]
5 Copywriting Tips to Increase Conversion Rates
Reading Time: 5 minutesIt’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert. If you […]
A Bit About Images & Conversion Optimization
Reading Time: 5 minutesWhat role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion […]
Designing Your Home Page to Increase Conversion Rates
Reading Time: < 1 minuteDiscover the secrets of a winning home page design: What are the important analytics metrics you should examine for your home page What elements you should include on a home page
9 Conversion Framework Insights From Top E-commerce Websites
Reading Time: 7 minutesIf you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for […]
