Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate
Reading Time: 5 minutesImagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but […]
Online Consumer Shopping Habits and Behavior
Reading Time: 2 minutesEditor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]
3 Ways Companies Use Social Media to Increase Conversion Rates
Reading Time: 5 minutesHow’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short. If your social marketing has been a let down, consider these three points: Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, […]
Keep Your Mcommerce Website Optimization in Perspective
Reading Time: 5 minutesIf in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years. E-retail specialists, conversion rate optimizers and web site […]
Case Study: Removing Video increased conversion rate by 88.46%
Reading Time: 5 minutesA golden rule to conversion optimization is crucial to understand before you begin any optimization effort: What works for one site may not work for yours (even if they’re in the same vertical). This is key for many reasons because once you understand this rule, reckless copying off competitor sites will stop, and many blogs […]
3 Landing Page Optimization Best Practices That Might Not be Best for You
Reading Time: 5 minutesFor the purposes of this post, we need to get one basic thing straight: what is a landing page? The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser. So a landing […]
Multiple Call to Actions Increased Conversions by 20%
Reading Time: 3 minutesEditor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
The Importance of Personalized Ecommerce & 4 Examples of How It’s Done
Reading Time: 5 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. While it’s always been a focus of […]
Boost Your Ecommerce Conversion Rates with Social Proof
Reading Time: 5 minutesIf you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you […]
5 Conversion Rate Boosting Tips for Your Sign-Up Forms
Reading Time: 5 minutes Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion. Whether you want to increase your […]
