4 Best Practices for Mobile Landing Page Design
Reading Time: 5 minutesIt’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce. Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012. Almost 30% of holiday ecommerce orders were made on […]
How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]
Reading Time: 2 minutes4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – […]
6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates
Reading Time: 5 minutesIf anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been […]
Latest Customer Experience Statistics and Insights (2025)
Reading Time: 6 minutesIn 2025, the latest customer experience statistics reveal crucial insights into how consumers interact with businesses, shaping their satisfaction and loyalty. As customer expectations continue to evolve, businesses must adapt to stay competitive and foster lasting relationships. E-commerce sites worldwide quickly realize that a great customer experience is where the money is. Poor customer service […]
Social Proof & 5 More Best Practices for Ecommerce Product Pages
Reading Time: 5 minutesHere’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online. Your product pages are the final turning point on an online shopper’s journey from initial browsing to paying customer. If you think in terms of sales funnels, your product page is the pinnacle of the cone […]
7 Guidelines for Ecommerce Usability
Reading Time: 5 minutesDespite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other. There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates. The International Organization for Standardization (ISO) defines the […]
10 Principles of Successful Landing Pages
Reading Time: 5 minutesLanding Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia) By definition, landing pages are any page a visitor […]
4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition
Reading Time: 2 minutesWhile many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual. Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts. So What Are […]
The Importance Of Mobile Website Optimization [Infographic]
Reading Time: 2 minutesHow important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is […]
3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization
Reading Time: 2 minutesAs always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information. Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good […]
