The power of personas: an introduction
Reading Time: 4 minutesWe’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will […]
Hooking the Headline: Six Easy Ways to Catch a Reader
Reading Time: 3 minutesWe live in a world that offers a tremendous amount of information. The online world is even more intense, as readers often have the attention span of a gnat. The first, and sometimes only, chance that you have to catch a reader on your first screen is through your headline. A headline’s job is to […]
10 simple ways to boost your holiday conversion rate
Reading Time: 4 minutesLast week I attended a webinar held by elastic path’s Jason Billingsley with guest speaker Mellissa Burdon of Future Now. The topic was 7 ways to boost your holiday conversion rate. It’s always nice to hear the guys at Future Now talking about conversion, and I thought that this webinar was particularly interesting. The webinar’s […]
Increase your landing page conversion rate: target a specific gender
Reading Time: 5 minutesDid you ever click on a PPC ad for Victoria’s Secret? You do not have to explain to me, I know that you wanted to get a gift for your wife or girlfriend. But maybe you are doing a conversion rate optimization project and you are clicking on that Victoria’s Secret ad again, but this […]
9 sure ways to increase your website traffic
Reading Time: 4 minutesEverybody’s looking for that quick fix to increase their traffic. So is there something out there that’s fast and effective? Well, there’s an option of signing up with sites that will most likely scam you out of your money, or you can implement any of the following tips: • Get with the program: start blogging! So […]
What is more important: increase traffic vs. convert traffic
Reading Time: 3 minutesIt sounds all too familiar: limited budget, limited resources, and a website that does not generate enough revenue, right? So if this is you, where should you start? If your online sales are low, then conventional wisdom tells you to bring more people to your site. It is a numbers game, after all, isn’t it? […]
