Research: Getting to the Roots of Your Site Visitor
Reading Time: 3 minutesUnderstanding your visitor is the underlying answer to creating a successful website. However, gathering the required information can prove to be quite a task. There are a variety of ways to gather key information about site visitors and of course the more methods you utilize and implement the greater the results. As we’ve noted in […]
Top 20 Site Analytics Tools to Help Optimize Your Site
Reading Time: 6 minutes**Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list. Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re […]
8 Lessons you should learn from your online competitors
Reading Time: 4 minutesI experienced one of the most valuable lessons in the late 90s when I ran my first business, Quill Publishing. At Quill we had achieved the majority of our business and financial goals and had taken great strides to carve a nice niche for ourselves. Everything seemed to go exactly how I had envisioned and […]
8 Best Kept Secrets To Fine-Tuning your E-mail Marketing Campaigns
Reading Time: 4 minutesEmail marketing offers a great opportunity to connect with current customer as well as potential prospects. Compare for example traditional website visitors to subscribers of an opt-in mailing list. Site visitors include those who land on the site by mistake and may not be interested in what you have to offer. An opt-in mailing list […]
4 Essential rules to creating persuasive webcopy
Reading Time: 4 minutesHere is the painful truth: Visitors do not care about you or your company. They come to your site with different objectives and goals fueled by unique personalities and many times just browsing or surfing the net. So, what can you do to persuade them to take an action?
Performance Marketing: Rethink your marketing campaings
Reading Time: 3 minutesOne of the most important ways the internet revolutionized marketing is by adding true accountability to it. Pre-internet there was no real way to measure the result of running marketing efforts. There was a clear separation between spending money on a marketing campaign and getting some measureable and quantifiable results for that campaign. There were […]
Personas: Understanding the 4 main temperaments
Reading Time: 5 minutesWe’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place. This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for […]
Personas revealed: Why personas will help you increase online conversion rate
Reading Time: 5 minutesWe have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets. Did you ever notice how […]
5 Effective Copywriting Tips To Convert Visitors To Customers
Reading Time: 4 minutesOne of the terrors of written words is that once words are published, you can’t hide. Published words can haunt you FOREVER. Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, […]
Personas vs. Market Segmentation
Reading Time: 5 minutesAfter presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various […]
