A Bit About Images & Conversion Optimization
Reading Time: 5 minutesWhat role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion […]
Conversion Optimization Through Storytelling – Without Really Trying
Reading Time: 5 minutesNo website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your […]
22 Ways to Promote Your Conversion Optimization Services
Reading Time: 7 minutesIn every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone […]
The Rut That Ruins Your Conversion Rates
Reading Time: 4 minutesHow can your conversion optimization project be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle […]
Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox
Reading Time: 5 minutesCritical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, […]
Multiple Call to Actions Increased Conversions by 20%
Reading Time: 3 minutesEditor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
E-Commerce Search Optimization
Reading Time: 4 minutesToday product finding is on of the basic functionality and a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest […]
4 Effective UI/UX Design Tips For Mobile Website Design Optimization
Reading Time: 3 minutesThere is high growth seen in mobile shopping last few years. According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market. mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. […]
4 Tips On How To Handle An Impulsive Customer
Reading Time: 3 minutesA retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two […]
5 More UX and Conversion Tips on Product Pages
Reading Time: 3 minutesI recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level. Customer Reviews Ratings People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. […]
