8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site

Reading Time: 6 minutesEvery company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR […]

5 Variables to Test on Your Landing Page Headlines

Reading Time: 2 minutesFirst impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second. Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression. As such an important part of your landing page, headlines […]

5 UX and Conversion Tips To Improve Product Pages Conversion Rate

Reading Time: 3 minutesIt is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level: Multiple product images The problem with using a single product image is that it does not show the all the important features of the product, […]

8 Effective Practices For E-commerce Checkout Page Optimization

Reading Time: 4 minutesAccording to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment. Add Description for Fields Labels Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra […]

How to Optimize Your PPC Campaigns [Infographic]

Reading Time: 2 minutesInfographic by- Invesp To Publish this Image on your Blog or Website . Copy this code <a href=”https://www.invespcro.com/ppc.jpg”><img src=”https://www.invespcro.com/ppc.jpg” alt=”How to Optimize your PPC Campaigns” width=”580″></a></p> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a> Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher […]

The 3 Pillars of Ecommerce Success

Reading Time: 2 minutesPillars work together to provide support and the success of your ecommerce depends on these three pillars: Pillar 1 – Web Properties – Until a few years ago, a good web site alone would have done nicely to conduct an ecommerce operation, but no more. The splintering of the web means some customers may never […]

Secure Your Business’s Website to Make Conversions a Lock

Reading Time: 6 minutesIn 1999, The American Institute of Certified Public Accountants released some research about security and ecommerce after customer information was compromised on certain popular websites. I can already hear you questioning its relevance in 2009. But before you dismiss it, you should know one thing: it’s just as applicable today as it was then. Some […]

Seven Ways to Afford Free Shipping During the Holiday Season

Reading Time: 3 minutesThese are troubling economic times. That much can’t be denied. Consumers feel the pinch as they find that it costs more to buy things. But now businesses are hurting, too. It’s also expensive to sell things. Skyrocketing fuel costs have turned consumers to the Internet for their shopping needs. After all, it can be easier, […]

Ecommerce Top Level Navigation – Lessons From the Top 10 E-Retailers

Reading Time: 5 minutesMost websites do not pay close attention to the design of their top navigation bar. Yet simple changes made on this location of the page can make huge differences in conversion optimization. Prior to going bankrupt, Tower reported that they were able to double their conversion rates by adding a new navigational feature to their […]