14 Smart Questions to Ask Conversion Optimization Consultants
Reading Time: 5 minutesSo you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment: 1. What increase in conversion rates should I expect? Can a conversion optimization company guarantee a specific rate increase? I […]
Top 20 Site Analytics Tools to Help Optimize Your Site
Reading Time: 6 minutes**Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list. Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re […]
Performance Marketing: Rethink your marketing campaings
Reading Time: 3 minutesOne of the most important ways the internet revolutionized marketing is by adding true accountability to it. Pre-internet there was no real way to measure the result of running marketing efforts. There was a clear separation between spending money on a marketing campaign and getting some measureable and quantifiable results for that campaign. There were […]
Personas: Understanding the 4 main temperaments
Reading Time: 5 minutesWe’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place. This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for […]
Personas revealed: Why personas will help you increase online conversion rate
Reading Time: 5 minutesWe have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets. Did you ever notice how […]
