Lead Generation Form Optimization: How to Get More Qualified Leads
Reading Time: 10 minutesYou spend money getting someone to your website. You write the landing page. Refine the offer. Make sure the CTA is impossible to miss. And then, right when the visitor is finally interested, you hand them a form asking for their name, email, phone number, company, job title, employee count, annual revenue, country, industry, and […]
Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website
Reading Time: 11 minutesMost teams waste time testing low-impact ideas. This playbook helps you focus your CRO roadmap on what actually lifts conversions. The Four Phases of a CRO Program (The SHIP model) A successful conversion optimization project follows the same rhythm: Think of it as a continuous loop rather than a one-time project. Each phase feeds into […]
23+ Questions To Ask Before Hiring a CRO Agency
Reading Time: 14 minutesHiring the right conversion optimization agency can transform your business. Hiring the wrong one can drain months of time and tens of thousands of dollars, with nothing to show for it. After nearly two decades in the conversion optimization space, I’ve seen both stories play out. About 40% of my time is spent talking to […]
What is a Competitive Analysis (With Examples) [2025]
Reading Time: 8 minutesImagine a chessboard where each move reveals an opportunity or threat. Without studying your opponent’s strategy, you are likely to get outmaneuvered. The same applies in business—competitive analysis is your playbook for success. By assessing competitors’ strengths, weaknesses, and strategies, you can uncover opportunities, refine your plans, and stay ahead of industry trends. This article […]
Using Buyer Personas: The Cornerstone Ingredient for Better Conversions
Reading Time: 9 minutesBefore jumping into conversion optimization, you need to identify your site visitors by recognizing, for example, concerns, motivations, uncertainties, and trigger words. One of the first tasks we do as a company that has been helping marketers optimize their content and conversion rates is to delve into understanding the market as best we can prior to initiating […]
The Reason CRO is FLAWed
Reading Time: 10 minutesImage Source: Wikipedia Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions. This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome […]
One-tailed vs. Two-tailed Tests – Everything You Possibly Need to Know One-tailed vs. Two-tailed A/B Testing
Reading Time: 16 minutesI have meant to write this post for a long time. There has been a lot written about one-tailed vs. two-tailed tests. However, most of the articles approach the topic from a purely statistical perspective providing many formulas but do not show how to do the calculations. Others articles approach the issue from a high-level […]
3 Approaches to Harnessing Advanced Digital Insights With Data
Reading Time: 8 minutesThe quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms. Visits, page views, bounce rates, cart abandonment, etc. are all great metrics, but their utility wanes when it comes to their […]
The Paradox of Choice in Web Design: Simplicity vs. Abundance of Choice
Reading Time: 10 minutesProf Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice. She conducted experiments early in her tenure that were groundbreaking. She set up a tasting table at a grocery store, offering visitors a taste of an assortment of 24 different jams. 60% […]
Validity Threats to Your AB Test and How to Minimize Them
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are hundreds of case studies and examples of A/B testing. While […]
