4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)
Reading Time: 7 minutesThe landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite? In this post, I’ll share […]
9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
Reading Time: 10 minutesFor CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website. Some case studies often bring up surprising results that challenge widely held […]
23 Questions To Ask Before Hiring CRO Agency
Reading Time: 13 minutesNote – I spend about 40% of my time talking to companies thinking of hiring a CRO firm to help them improve conversion rates. Some companies ask the right questions. Some don’t. So, I have compiled a list of the questions you should think about and ask as you looking into working with a conversion […]
Effective website navigation (even if you’re not a usability expert)
Reading Time: 14 minutesMost online shoppers are goal oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties […]
31 E-commerce Conversion Rate Optimization Ideas You Must Try
Reading Time: 23 minutesLike most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
Your Complete Guide to Effective Call to Action Buttons – Plus a Bonus with Free 200+ CTA Buttons
Reading Time: 18 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. Let’s start with the bonus! I faced […]
Want to Become a Conversion Rate Optimization ( CRO ) Specialist ? Just Surf the Web
Reading Time: 5 minutesThe web is a great place to learn because you can quickly access a lot of information from a variety of sources. The reason it’s easier to learn about something even as difficult as Einstein’s Theory of Relativity online is that you can have it explained in so many different ways that you’ll eventually find bits and […]
Holiday Marketing Strategies: 11 Tactics Every Small Business Should Leverage
Reading Time: 12 minutesWe recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place. Luckily, much of the […]
Online Holiday Retail Sales – 6 Effective Ways to Boost Your E-commerce Sales This Holiday Season
Reading Time: 5 minutesIt doesn’t matter now. Whether or not you’re ready for Black Friday and the holiday sales season, it’s upon us. If you’ve been working all year to get ready for this year’s blitz, the overall retail sales predictions are mostly favorable. And even the negative stuff isn’t too bad. Inc.com quoted a Deloitte-authored sales forecast […]
Be a Spy & 4 More Useful Tips to Make Your Landing Pages More Customer-Centric
Reading Time: 5 minutesImagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts! […]
