The 7 Step Roadmap For Effective Usability Testing
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]
Behavioral Momentum: Are Visitors in Love with Your Old Site Design?
Reading Time: 13 minutesThe question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
Using Dynamic Product Recommendations in Order to Increase Sales
Reading Time: 12 minutesWhat Are Product Recommendations A product recommendation engine is a vital feature in e-commerce. There is no way to argue against it. E-tailers widely use it (particularly top e-tailers; see Amazon.com), shoppers already expect to see it, and the benefits are indisputable (the statistics below provide compelling evidence). This comprehensive piece will give you a […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 19 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
30 A/B Tests to Boost Your SaaS Conversion Rates
Reading Time: 16 minutesHow to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rate of a SaaS (software-as-a-service) website is part science, part art. That means you need to look at visitor behavior data and seek unique insights and solutions to the problems you uncover. To help you out […]
How to Use Google Analytics to Increase Conversions
Reading Time: 16 minutesThanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then […]
The Importance of Optimizing Your Email for Mobile Devices
Reading Time: 2 minutesEmail marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent. You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on […]
A Step By Step Guide To Turn Your Homepage Into High Conversion Machine
Reading Time: 17 minutesStriving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result. As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should […]
A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience
Reading Time: 7 minutes“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online has undergone a drastic change compared to the 60s and 70s. Now, companies online want to present quick information, make sales, and increase revenue. So, can e-commerce stores nowadays benefit from […]
4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutesPsychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
