Prospect Theory: How Users Make Decisions
Reading Time: 10 minutes In 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
The 7 Step Roadmap For Effective Usability Testing
Reading Time: 12 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]
Behavioral Momentum: Are Visitors in Love with Your Old Site Design?
Reading Time: 13 minutes The question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
Using Dynamic Product Recommendations in Order to Increase Sales
Reading Time: 13 minutes What Are Product Recommendations Product recommendations engine is a vital feature in e-commerce. There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence). This comprehensive piece will give you […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
30 A/B Tests to Boost Your SaaS Conversion Rates
Reading Time: 17 minutes How to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rates of a SaaS (software as a service) website is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique […]
How to Use Google Analytics to Increase Conversions
Reading Time: 16 minutes Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then […]
The Importance of Optimizing Your Email for Mobile Devices
Reading Time: 2 minutes Email marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent. You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on […]
12 Lessons from Running 512 A/B Tests in One Year
Reading Time: 19 minutes 2016 was a bold year for Invesp. It was a year of amazing success. But also of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins. While embracing failure applies to many things in life, it is truer for anyone doing CRO. […]
A Step By Step Guide To Turn Your Homepage Into High Conversion Machine
Reading Time: 17 minutes Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result. As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should […]
