Psychology is the “secret sauce” of conversion rate optimization.

You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

1. Take advantage of loss aversion theory

Loss aversion theory says that people would rather avoid a loss than reap a …

The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.

From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.

Pre-purchase stage

This is the stage before …

Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results.

While these CRO techniques work, they can also be difficult to pull-off.

Plus, since most of your competitors are already using them, you have no real competitive advantage when you adopt them.

There are, however, some CRO tactics that don’t get much attention but can yield impressive results.

In this post, I’ll show you 6 such underrated but effective conversion rate optimization techniques you can use today.

1. Improve site speed

You might already …

The landing page is the heart of any conversion-focused marketing campaign.

Yet, they are widely misused and poorly understood.

Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

1. The Opt-in Bribe Landing Page

This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …

When you implement changes into your marketing campaign how do you know these changes will be liked by your audience?

More importantly, how do you know the changes will convert your customers better than what you had earlier?

This is where A/B testing comes in place.

Besides increasing your conversions, A/B testing helps you look beyond your analytics and figure out what your customers really care about.

As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way

…

For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website.

Some case studies often bring up surprising results that challenge widely held beliefs about CRO. In this post, I’m going to share 9 such CRO case studies with you.

1. Removing product descriptions and buying options increases conversions by 15.3%

Conventional wisdom says that customers landing on a product page want to know more about the …

Note – I wrote this article in 2016. I spend about 40% of my time talking to companies thinking of hiring a CRO firm to help them improve conversion rates. Some companies ask the right questions. Some don’t. So, I have compiled a list of the questions you should think about and ask as you looking into working with a conversion agency.

I update this article twice a year. We started with 12 questions, and we are up to 22 🙂

Hiring the right conversion optimization firm will have a significant impact on your bottom line.

A sharp CRO agency …

Most online shoppers are goal oriented.

Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

Website navigation serves the critical …