How to Create a Winning Content Strategy to Increase Conversions
Reading Time: 4 minutesThis webinar covered three main areas: How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through […]
The Truth About Conversion Funnel Optimization
Reading Time: 9 minutesUnderstanding and mastering the art of Conversion Funnel Optimization (CFO) stands as the linchpin between visitor engagement and tangible results. Imagine your business as a leaky bucket; no matter how much traffic you generate, without a well-optimized conversion funnel, a significant portion of your potential customers might slip away, never to return. Conversion Funnel Optimization […]
Why Conversion Optimization of Your PPC Campaign is the Last Thing You Should Do
Reading Time: 5 minutesImagine you’re a photography buff and you start seeing lots of advertising everywhere for a new camera superstore opening in your area. You can’t turn on the TV, open a newspaper or drive down the road without seeing a billboard or advertisement for the new store. On the day of the grand opening you arrive […]
6 Out-of-the-Box Ideas To Increase Mobile Conversions
Reading Time: 5 minutesWhenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated […]
Optimizing your sales funnel into a marketing funnel
Reading Time: 9 minutesMany marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied to our current online marketing […]
The 5 key conversion optimization factors that lead to great success
Reading Time: 6 minutesThe first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to […]
How to “Write” Ecommerce Product Descriptions that Sell
Reading Time: 6 minutesWikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old. Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to […]
Revealed: The Biggest Secret to Ecommerce Checkout Optimization
Reading Time: 5 minutesAsk anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice. Before we go […]
Using AIDA Model To Increase Conversion Rate Of Your Website
Reading Time: 4 minutesOnline marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web. While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to […]
Subscription Page Optimization – 5 Effective Techniques for Optimizing Subscription Pages
Reading Time: 5 minutesSubscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up […]
