Three PPC Conversion Optimization Tips To Increase PPC Conversion Rate
Reading Time: 6 minutes It’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their […]
Writing Effective Call To Action – How to Write Web Copy that Sells
Reading Time: 5 minutes This is it. The big show. It’s what we all came here for. It’s the entire reason you designed and built a web site and landing page. It’s the focus of your conversion optimization and the raison d’etre of your digital marketing program. It’s time for you to reach the conversion goal of your page […]
How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 3: Body Copy
Reading Time: 6 minutes It seems odd that we’ve gone through two posts about how to write web copy that sells and, so far, all we’ve written may be a few headlines. But fear not, after following the steps in Part 1 – Preparation and Part 2 – The Headline you now have a clear idea of the direction […]
Writing Effective Headlines – How to Write Web Copy that Sells
Reading Time: 4 minutes If you’ve skipped to Part 2 of this series because all you’re really looking for are quick tips to help your web copywriting, and you’re all “yeah, yeah, yeah” about the Preparation steps outlined in Part 1, please at least scan Part 1: Preparation. Whether it’s for a web page, a landing page, an email – […]
5 Effective Tips To Prepare For Writing Effective Web Copy For Your Website
Reading Time: 5 minutes “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway It’s the strangest thing. It seems that no one likes likes to write. Not even writers. Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll […]
How to Create a Winning Content Strategy to Increase Conversions
Reading Time: 4 minutes This webinar covered three main areas: How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through […]
The Truth About Conversion Funnel Optimization
Reading Time: 9 minutes Understanding and mastering the art of Conversion Funnel Optimization (CFO) stands as the linchpin between visitor engagement and tangible results. Imagine your business as a leaky bucket; no matter how much traffic you generate, without a well-optimized conversion funnel, a significant portion of your potential customers might slip away, never to return. Conversion Funnel Optimization […]
Why Conversion Optimization of Your PPC Campaign is the Last Thing You Should Do
Reading Time: 5 minutes Imagine you’re a photography buff and you start seeing lots of advertising everywhere for a new camera superstore opening in your area. You can’t turn on the TV, open a newspaper or drive down the road without seeing a billboard or advertisement for the new store. On the day of the grand opening you arrive […]
6 Out-of-the-Box Ideas To Increase Mobile Conversions
Reading Time: 5 minutes Whenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated […]
Optimizing your sales funnel into a marketing funnel
Reading Time: 9 minutes Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied to our current online marketing […]
