It’s a Lead Generation Form Conversion Optimization Ambush
Reading Time: 5 minutesStrap on your CRO gear, we’re going in for an ambush. A lead generation conversion might not mean cash in the bank in the same way as an ecommerce conversion, but for those companies whose goal it is to get sales leads online, the lead generation form is where the rubber hits the road. What […]
How to Improve Conversions Rates on Product Pages By Not Thinking About Conversion Optimization
Reading Time: 5 minutesIf you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”. Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”. Regardless of how you think of it, the point is to always keep […]
5 Ways to Increase Conversion Rates with Social Media
Reading Time: 5 minutesIt’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, […]
5 Copywriting Tips to Increase Conversion Rates
Reading Time: 5 minutesIt’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert. If you […]
A Bit About Images & Conversion Optimization
Reading Time: 5 minutesWhat role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion […]
Designing Your Home Page to Increase Conversion Rates
Reading Time: < 1 minuteDiscover the secrets of a winning home page design: What are the important analytics metrics you should examine for your home page What elements you should include on a home page
Conversion Optimization Through Storytelling – Without Really Trying
Reading Time: 5 minutesNo website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your […]
Improving Website Navigation: How re-designing website navigation increased conversions by 50%:
Reading Time: < 1 minuteMany companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I […]
How To Design High Converting Landing Pages
Reading Time: 4 minutesThe thought of working backwards is counter-intuitive to most humans. From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right […]
How to Develop a Unique Selling Proposition
Reading Time: 4 minutesThe character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people. Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that […]
