All posts by Ayat Shukairy

  • Validity Threats to Your AB Test and How to Minimize Them

    There are hundreds of case studies and examples on AB testing, explaining what makes it highly useful for conversion optimization. While AB testing is important, it is a mere component of the overall CRO process. What’s critical to keep in mind is not dive into AB testing right away until you know everything about interpreting, analyzing, and understanding test results.

    AB testing isn’t foolproof and like anything in statistics, results can simply be wrong. But the more you know about what makes a test valid, and basic statistical concepts, the more likely it is that you will not face

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  • Trust or Bust – How to Improve Website First Impression

    • June 4, 2018
    • UX

    One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone.

    But nowadays, it’s less common that you find a site that is so extremely untrustworthy that upon first glance a visitor will leave (they do exist, but they’re less common than they used to be).

    According to Katie Sherwin:

    “The 5-second test is a simple usability technique to help designers gauge the audience’s

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  • E-commerce Optimization on Overdrive: Get Inspired

    It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of well-designed sites, sticking out by having better usability really doesn’t move the needle.

    SHIP (Scrutinize, Hypothesize, Implement, and Propagate), is our CRO methodology. The 4 phases represent the overall CRO process we follow at our organization. Ultimately, the research you collect during the scrutinize phase

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  • The Rise of Marketing Automation – Statistics and Trends [Infographic]

    The rise of marketing automation

    The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.

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  • The Ultimate Guide to Understanding SaaS Metrics

    Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next.

    But monitoring performance and growth is easier said than done. It always helps businesses to benchmark performance based on industry business cycle. If on an average in the industry it takes 2 days for closing a sale and you are able to make a sale in 4 days, then it

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  • Chatbots In Customer Service – Statistics and Trends [Infographic]

    Chatbot in customer service Industry - Statistics and Trends

    The use of chatbots in customer service industry is growing. According to estimates, more than 67% of consumers worldwide used a chatbot for customer support in the past year and around 85% of all customer interactions will be handled without a human agent by 2020.  40% of consumers do not care whether a chatbot or a real human helps them, as long as they are getting the help they need. Chatbots can save up to 30% in customer support cost and can help businesses save on customer service costs by speeding up response times and answering up to 80% of

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  • 9 Tips to Conducting Accurate Qualitative Research

    Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.

    Elizabeth Wellington explains;

    “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”

    But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted,

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  • The Ultimate Guide to Persuasive Online Copywriting

    Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy.

    The copy is essential to getting your point across and better persuading the online visitor. Your copywriting skills become extremely important to be a successful CRO. According to Nick Kolenda;

    “Writing copy is tough. Writing persuasive copy is even tougher.”

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