All posts by Ayat Shukairy

  • The State of Voice Shopping – Statistics and Trends [Infographic]

    an infographic about the state of voice shopping, statistics and trends.

    Did you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in E-Commerce to know about the growth of voice shopping and latest voice shopping statistics and trends.

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  • 9 Components of A Successful CRO Project

    CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions).

    But before we start – what does the team look like?

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  • Creating A Growth Plan For Your Saas Startup

    an image of a kid at the bottom of a set of steps depicting how growth and climbing the ranks is a process.

    There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.

    The missing component to many of these

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  • Mobile App Push Notifications Impact – Statistics and Trends

    an infographic on mobile app push notifications impact, statistics and trends.

    Did you know that sending mobile app push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending  push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate compared to users who have not opted for push notifications. Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.

    Infographic by-

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  • Conversion Optimization Roadmap and Deliverables of Conversion Rate Optimization Project

    Conversion optimization, much like most SEM activities, touches all verticals and various channels. Each company has its own unique experience, and we always emphasize, no two projects are ever the same. It’s that uniqueness which ensures CRO will succeed for that organization. Nonetheless, projects are brought together with a common thread: the documentation and deliverables that are produced as a result of the research and effort are pretty standard.

    Much to my own chagrin, most of our potential clients say that what most CRO agencies say they offer sounds pretty much the same. Obviously, as an agency co-owner, I

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  • The Importance of Data Driven Marketing – Statistics and Trends

    an infographic on the importance of data driven marketing, statistics and trends

    Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year  but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data

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  • The Paradox of Choice in Web Design: Simplicity vs. Abundance of Choice

    Gif source: by Jason Casteel

    Prof Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice.

    She conducted experiments early in her tenure that was groundbreaking. She set up a tasting table at a grocery store offering visitors a taste from an assortment of 24 different jams. 60% of the shoppers stopped by and took a taste. But then she set up a table with just 6 flavors. A lesser amount of 40% of shoppers stopped by and took a taste.

    But the kicker was that 30% of

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  • Validity Threats to Your AB Test and How to Minimize Them

    an image of a gun being pointed to a mask depiciting validity threats to an A/B test

    Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

    There are hundreds of case studies and examples of A/B testing. While A/B testing is important, it’s just a small fraction of the overall CRO process. AB testing isn’t foolproof and like anything in statistics, results can be inaccurate. But the more you know about what makes a test valid, and basic statistical concepts, the more likely

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