We were hiring for a UX/UI senior position at Invesp. Of the 20 resumes we liked, we were only to make 10 phone interviews. Of the 10 interviews, only one made it to a face to face.

The interviewee came in talking about all the great design and apps he had created. But then we started drilling further asking about some specific usability guidelines this individual follows and he started to stumble. Then we asked; how do you measure the usability of a product you created?

Complete silence.

When designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns.

First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications.

The second concern is, meeting the user’s expectations by creating an interface that adds something to their lives and makes it easier.

Throughout the internet age, there are several success stories of websites and apps dominating the marketplace in spite of the fierce competition.

Everyone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a clean slate is all many students need to discover they are capable of excelling.

A fresh start is a great feeling to have, and research confirms it has a powerful impact on our aspirations and behaviors. As a result, many psychologists, counselors, and goal-minded entrepreneurs …

Data from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season.

Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues.

There are few basics premises that you should keep in mind while creating campaigns during the holidays:

When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.

At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.