Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t. Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.
Like most eCommerce store owners, optimizing your conversion rate is probably high on your list of New Year’s resolutions.
The problem, however, is figuring out what exactly you need to optimize for. From copy and design to social media and checkout process, there are …Read More
We recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, their was always some sort of #holidaymarketing that needed to take place.
Luckily, much of the world takes breathers between major holidays. In the US, October to December are hot months for many retailers.
Once the retailer has done their due diligence of getting enough eyeballs to their website (which generally increases for most of our clients organically during these “hot” months) …Read More
- July 21, 2015
This webinar covered three main areas:
How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions
I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account.
How to develop a winning content strategy to increase conversions?Read More
Be it the creation of content from scratch or a by-product of an already existing strategy, the first thing to …
Before I delve into my blog and the topic at hand, what do you think of this intro: Once upon a time there was a shopping cart, glee as can be, with over 5 items filling it’s belly. But on that same day, while it anxiously awaited for pay, it was left abandoned and nobody could really say?
Corny? Was it a good hook? Weigh-in below!
The story of the lonely cart is not unique because hundreds of thousands of carts across many different websites suffer from the same sad story. We’ve previously discussed personas and how when you …Read More
How is the Voice of Your Customer related to conversion rate optimization? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to optimize the page through the lens of the costumer. One aspect to make personas especially effective is taking customer and visitor feedback through surveys, interviews, feedback etc. and feeding that information back into the personas. This way you fine-tune the personas and the website experience …Read More
Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online marketing strategies. Khalid recently wrote a post about the AIDA model, which is a 1920’s marketing concept. The post demonstrates that old marketing concepts still hold, however, its important to adapt the concepts of pre-online marketing and sales to our ever-changing online arena.Read More
It’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company (products or services they offer); and the exclusivity of what they have to offer?
A quick refresher: What exactly is a value proposition: Value Proposition is the promise of value you deliver by defining the problem you solve and clarifying why you are better than the alternatives. …Read More
- May 14, 2015
- Conversion Rate Optimization
Subscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up on subscription pages :Read More
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- The death of the average CRO
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