All posts by Ayat Shukairy

  • 12 Entrepreneurship Lessons Every Entrepreneur Must Know

    We did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now.

    12 years means a lot of challenges. And with every year we became more resilient overcoming issues that do many business in.

    Throughout our many years, I can say this one thing applies to every business out there: there is no single strategy that can lead you to success. But hard work,

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  • $60 billion dollar company pivoted value proposition for a 14.72% increase in conversions

    Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.

    The point of this long week debate came down to: process, process, process.

    If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.

    But for

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  • Remote Usability Testing – How To Do Usability Testing on a Budget

    The worse thing to do when trying to refine a product, despite its nature, is to ignore the need for testing and rely on guess work under the pretense of scarcity of resources, time limitation, lack of knowledge or whatever your excuse might be.

    Regardless that many think of usability testing as hill climbing, instead of seeing it as a solution, because there is much unknown, and they may lack experience.

    The bottom line is that the data you can attain through usability studies is unmatched. Usability testing uncovers issues, alludes to possibilities, and provides a roadmap for immediate necessary

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  • Behavioral Momentum : Are Visitors in Love with Your Old Site Design?

    Behavioral Momentum

    The question of website redesign vs. conducting CRO optimization is familiar to companies with a strong online presence. In some instances, gradual conversion optimization effort is the way to go, sometimes a redesign is inevitable.

    However, there is a dilemma here.

    Although getting new customers to convert remains to be a challenge, once they do convert, returning customers love the site and experience. Would you disrupt and invest in something loyal customers seem pretty okay with?

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  • Heuristic Evaluation: Your Complete Guide To Heuristic Evaluation for Conversion Optimization

    What Is Heuristic Evaluation?

    The word heuristic refers to a rule of thumb adopted based on an experience or common knowledge. Ultimately, an heuristic evaluation is based on a set of rules that represents the best practices a website should include.

    As a usability method, heuristic evaluation detects usability problems within a website and helps in creating educated changes to site improvement. It is a valuable technique in the sense that it gives a quick feedback and it is extremely cost effective.

    About 20 years ago, when Jakob Nielsen first introduced this method, conducting a heuristic evaluation was mainly a

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  • The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)

    Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors.

    Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints.

    Online retailers have the challenge of turning the quite mundane experience of online shopping into a unique experience.

    Of course, on the website itself, distinguishing the experience from other online retailers is challenging enough. Most of the distinction happens at purchase, receipt of the product,

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  • A/B Testing Statistics Made Simple

    “Why do I need to learn about statistics in order to run an A/B testing?” You may be inclined to wonder, especially considering that the testing engine supplies you with data to make a judgement on the statistical significance of the test, correct?

    As a matter of fact, you have plenty of reasons to learn statistics.

    If you’re conducting A/B tests, you need to understand some basics about statistics to validate your tests and their results.

    Nobody wants to spend time, money and effort on something that will turn out useless at the end. To use A/B testing efficiently and effectively,

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  • How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]

    Incentives are powerful.

    Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert.

    We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain.

    Incentives come in different shapes and forms.

    They could be as simple as a free shipping offer, or a special discount on limited items, to more complex, unique approaches such as scarcity and urgency. Scarcity incentives point customer to the limited number of items available, while

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