All posts by Ayat Shukairy

  • 7 Little Known Tips to Cut Down Your Bounce Rate

    Tips to cut down your bounce rate

    Bounce rate is the bane of every marketer.

    For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages).

    Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on site or actual clicks) don’t back it up.

    That said, there are a lot of reasons why you might want to cut down your bounce rate. From increasing search rankings to improving user experience, lower bounce rate is definitely a marketing metric to strive for.

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  • 5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages

    Conversion Oriented Landing Page

    If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.

    Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.

    Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.

    Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.

    However, before you can design a conversion-oriented landing page,

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  • 6 Reasons Why Visitors Are Leaving Your E-commerce Website

    Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.

    1. Auto-playing carousels on your homepage

    Auto-rotating banners bring in a lot of room to confusion.

    If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible,

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  • 9 Surprising CRO Case Studies (and What They Can Teach You About Testing)

    conversion rate optimization case studies

    For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website.

    Some case studies often bring up surprising results that challenge widely held beliefs about CRO. In this post, I’m going to share 9 such CRO case studies with you.

    1. Removing product descriptions and buying options increases conversions by 15.3%

    Conventional wisdom says that customers landing on a product page want to know more about the

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  • 31 E-commerce Conversion Rate Optimization Ideas You Must Try

    Ecommerce conversion optimization

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    Like most eCommerce store owners, optimizing your conversion rate is probably high on your list of New Year’s resolutions.

    The problem, however, is figuring out what exactly you need to optimize for. From copy and design to social media and checkout process, there are

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  • Holiday marketing on overdrive: 11 tactics every small business should leverage

    We recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, their was always some sort of #holidaymarketing that needed to take place.

    Luckily, much of the world takes breathers between major holidays. In the US, October to December are hot months for many retailers.

    Once the retailer has done their due diligence of getting enough eyeballs to their website (which generally increases for most of our clients organically during these “hot” months)

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  • How to Create a Winning Content Strategy to Increase Conversions

    This webinar covered three main areas:

    How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions

    I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account.

    How to develop a winning content strategy to increase conversions?
    Be it the creation of content from scratch or a by-product of an already existing strategy, the first thing to

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  • The story of the lonely shopping cart

    Before I delve into my blog and the topic at hand, what do you think of this intro: Once upon a time there was a shopping cart, glee as can be, with over 5 items filling it’s belly. But on that same day, while it anxiously awaited for pay, it was left abandoned and nobody could really say?

    Corny? Was it a good hook? Weigh-in below!

    The story of the lonely cart is not unique because hundreds of thousands of carts across many different websites suffer from the same sad story. We’ve previously discussed personas and how when you

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