Reading Time: 13 minutesThe question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
Reading Time: 13 minutesWhat Is Heuristic Evaluation? The word heuristic refers to a rule of thumb adopted based on experience or common knowledge. Ultimately, a heuristic evaluation is based on rules that represent best practices for what a website should include. As a usability method, heuristic evaluation identifies usability problems on a website and helps inform targeted improvements. […]
Reading Time: 6 minutesTechnology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers […]
Reading Time: 10 minutesA/B testing statistics can often seem overwhelming, but they are essential for making informed decisions. “Why do I need to learn about statistics to run an A/B test?” you may wonder, especially since the testing engine provides data to judge the statistical significance of the test, right? In fact, there are plenty of reasons to […]
Reading Time: 8 minutesIncentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives […]
Reading Time: 16 minutesHow to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rate of a SaaS (software-as-a-service) website is part science, part art. That means you need to look at visitor behavior data and seek unique insights and solutions to the problems you uncover. To help you out […]
Reading Time: 21 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Analytics is the king, but it is not enough. With analytics, you […]
Reading Time: 2 minutesDid you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest […]
Reading Time: 12 minutesHas it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
Reading Time: 7 minutesDid you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go […]
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