All posts by Ayat Shukairy

  • Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%

    Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present.

    There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site.

    For one of our clients, a poorly placed incentive as well as difficult to locate trust elements on the cart page became an obstacle to increase conversion. But by recognizing the opportunity, it eventually allowed us to achieve a 6.89% increase in conversions for a

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  • 10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website

    Trust related Problems Affecting the Conversion Rate of Your Website

    The meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets.

    Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful implementation of specific,new aspects to a site.

    Websites do not share common conversion optimization solutions; they share common problems.

    Find out below the 10 most common CRO problems we have identified affecting visitors’ trust on a site.

    Identifying common CRO problems

    From our experience working

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  • 11 Deadly Landing Page Sins Every Marketer Needs To Avoid

    Landing page sins you must avoid

    Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product, a landing page has a direct impact on the performance of a campaign.

    While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It

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  • How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel

    Persuasion Marketing

    The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.

    From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
    In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.

    Pre-purchase stage

    This is the stage before

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  • 6 Underrated but Effective Conversion Optimization Techniques

    Effective conversion optimization techniques

    Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results.

    While these CRO techniques work, they can also be difficult to pull-off.

    Plus, since most of your competitors are already using them, you have no real competitive advantage when you adopt them.

    There are, however, some CRO tactics that don’t get much attention but can yield impressive results.

    In this post, I’ll show you 6 such underrated but effective conversion rate optimization techniques you can use today.

    1. Improve site speed

    You might already

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  • 4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)

    Landing page types

    The landing page is the heart of any conversion-focused marketing campaign.

    Yet, they are widely misused and poorly understood.

    Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

    In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

    1. The Opt-in Bribe Landing Page

    This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this

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  • 7 Little Known Tips to Cut Down Your Bounce Rate

    Tips to cut down your bounce rate

    Bounce rate is the bane of every marketer.

    For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages).

    Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on site or actual clicks) don’t back it up.

    That said, there are a lot of reasons why you might want to cut down your bounce rate. From increasing search rankings to improving user experience, lower bounce rate is definitely a marketing metric to strive for.

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  • 5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages

    Conversion Oriented Landing Page

    If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.

    Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.

    Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.

    Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.

    However, before you can design a conversion-oriented landing page,

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