What to test next in your SaaS website?
Great question. Increasing the conversion rates of a SaaS (software as a service) provider is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique insights and solutions to some of the problems you uncover with the data.
To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites.
But, first, a fundamental rule of thumb for A/B testing your way to higher conversion …Read More
Analytics is the king, but it is not enough. With analytics, you can track the behavior of your website visitors, but, in most of the cases, you can’t find out WHY and HOW users behave the way they do.
Looking to delve deeper into the motives of your website visitors? Go to the source.
Only your website visitors can tell you why they did not proceed to checkout, left your website or ignored sections of the page. This is where qualitative research comes into play.
When done right, qualitative research can give you deep insights in actions and reasonings of …Read More
2016 was a bold year for Invesp. It was a year of amazing successes. But, also, of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins.
While embracing failure applies to many things in life, it is truer for anyone doing CRO.
In 2016, we ran a total of 512 A/B tests through our various projects helping top online brands increase their website conversion rates.
Most of our tests are medium to highly complex tests. Since we have been doing conversion optimization for over 11 years, we …Read More
Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.
Infographic by- Invesp Landing Page Optimization Company
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<a href=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg” alt=”Ecommerce Fraud and Chargeback – Statistics and Trends” width=”580″></a></p><br />Read More
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Rate and …
- January 18, 2017
- Conversion Rate Optimization
Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.
Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website …Read More
Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.
One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to …Read More
- January 6, 2017
- Conversion Rate Optimization
A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers .
That’s when buyer persona come into play. You cannot sell anything without knowing your customer. Period.
The major problem with marketers is that they still play the ‘guessing game’ when it comes to framing buyer personas. By having a vague idea about your buyer, you lose out on the essence of your marketing …Read More
“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.
The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.
So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?
The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:
a manufacturer’s description; a …Read More
- The Rise of Marketing Automation – Statistics and Trends [Infographic]
- The Ultimate Guide to Understanding SaaS Metrics
- Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website
- Chatbots In Customer Service – Statistics and Trends [Infographic]
- 9 Tips to Conducting Accurate Qualitative Research
- Server-Side Vs. Client-Side A/B Testing
- The Ultimate Guide to Persuasive Online Copywriting
- E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
- E-commerce Abandonment Rates
- Bayesian vs Frequentist A/B Testing – What’s the Difference?
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