- November 15, 2016
- Landing Pages
Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product, a landing page has a direct impact on the performance of a campaign.
While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It …Read More
How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel
The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.
From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.
This is the stage before …Read More
- September 26, 2016
- Conversion Rate Optimization
Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results.
While these CRO techniques work, they can also be difficult to pull-off.
Plus, since most of your competitors are already using them, you have no real competitive advantage when you adopt them.
There are, however, some CRO tactics that don’t get much attention but can yield impressive results.
In this post, I’ll show you 6 such underrated but effective conversion rate optimization techniques you can use today.
1. Improve site speed
You might already …Read More
The landing page is the heart of any conversion-focused marketing campaign.
Yet, they are widely misused and poorly understood.
Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?
In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.
1. The Opt-in Bribe Landing Page
This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …Read More
- September 1, 2016
- Conversion Rate Optimization
Bounce rate is the bane of every marketer.
For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages).
Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on site or actual clicks) don’t back it up.
That said, there are a lot of reasons why you might want to cut down your bounce rate. From increasing search rankings to improving user experience, lower bounce rate is definitely a marketing metric to strive for.Read More
- August 18, 2016
- Landing Pages
If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.
Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.
Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.
Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.
However, before you can design a conversion-oriented landing page, …Read More
Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.
1. Auto-playing carousels on your homepage
Auto-rotating banners bring in a lot of room to confusion.
If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible, …Read More
For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website.
Some case studies often bring up surprising results that challenge widely held beliefs about CRO. In this post, I’m going to share 9 such CRO case studies with you.
1. Removing product descriptions and buying options increases conversions by 15.3%
Conventional wisdom says that customers landing on a product page want to know more about the …Read More
- How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
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