All posts by Ayat Shukairy

  • 2 facebook live events with important CRO lessons

    If you missed, we are conducting a Facebook live every Thursday at 12 pm EST.

    Last week Ayat spoke about the SHIP method (Scrutinize, Hypothesize, Implement, Propagate). She honed in on the first letter in SHIP, Scrutinize. She summarized what it takes to build out your conversion roadmap so you have a plan for testing and moving forward.

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  • $60 billion dollar company pivoted value proposition for a 14.72% increase in conversions

    Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.

    The point of this long week debate came down to: process, process, process.

    If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.

    But for

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  • Usability Testing on a Budget

    The worse thing to do when trying to refine a product, despite its nature, is to ignore the need for testing and rely on guess work under the pretense of scarcity of resources, time limitation, lack of knowledge or whatever your excuse might be.

    Regardless that many think of usability testing as hill climbing, instead of seeing it as a solution, because there is much unknown, and they may lack experience.

    The bottom line is that the data you can attain through usability studies is unmatched. Usability testing uncovers issues, alludes to possibilities, and provides a roadmap for immediate necessary

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  • Momentum Behavior: Are Visitors in Love with Your Old Site Design?

    The question of website redesign vs. conducting CRO optimization is familiar to companies with a strong online presence. In some instances, gradual conversion optimization effort is the way to go, sometimes a redesign is inevitable.

    However, there is a dilemma here.

    Although getting new customers to convert remains to be a challenge, once they do convert, returning customers love the site and experience. Would you disrupt and invest in something loyal customers seem pretty okay with?

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  • Heuristic Evaluation: Your Complete Guide

    Heuristics or heuristic evaluation is one of those terms that have become associated to conversion rate optimization projects. Whether you were a CRO expert or new to this field, certainly you have spotted the high recognition heuristic evaluation receives among usability testing methods.

    Heuristic evaluations are commonly used by most conversion experts. However, keep in mind that you cannot learn the heuristics by heart and just loosely apply them. You need knowledge and resources to conduct an evaluation adequately. Besides, not all heuristics are applicable to every website.

    This guide provides you a full explanation about the 10 heuristics and

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  • The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)

    Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors.

    Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints.

    Online retailers have the challenge of turning the quite mundane experience of online shopping into a unique experience.

    Of course, on the website itself, distinguishing the experience from other online retailers is challenging enough. Most of the distinction happens at purchase, receipt of the product,

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  • A/B Testing Statistics Made Simple

    “Why do I need to learn about statistics in order to run an A/B testing?” You may be inclined to wonder, especially considering that the testing engine supplies you with data to make a judgement on the statistical significance of the test, correct?

    As a matter of fact, you have plenty of reasons to learn statistics.

    If you’re conducting A/B tests, you need to understand some basics about statistics to validate your tests and their results.

    Nobody wants to spend time, money and effort on something that will turn out useless at the end. To use A/B testing efficiently and effectively,

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  • How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]

    Incentives are powerful.

    Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert.

    We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain.

    Incentives come in different shapes and forms.

    They could be as simple as a free shipping offer, or a special discount on limited items, to more complex, unique approaches such as scarcity and urgency. Scarcity incentives point customer to the limited number of items available, while

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