- May 28, 2018
It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of well-designed sites, sticking out by having better usability really doesn’t move the needle.
SHIP (Scrutinize, Hypothesize, Implement, and Propagate), is our CRO methodology. The 4 phases represent the overall CRO process we follow at our organization. Ultimately, the research you collect during the scrutinize phase …Read More
- May 21, 2018
The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.Read More
- May 18, 2018
- Conversion Rate Optimization
Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next.
But monitoring performance and growth is easier said than done. It always helps businesses to benchmark performance based on industry business cycle. If on an average in the industry it takes 2 days for closing a sale and you are able to make a sale in 4 days, then it …Read More
- May 9, 2018
The use of chatbots in customer service industry is growing. According to estimates, more than 67% of consumers worldwide used a chatbot for customer support in the past year and around 85% of all customer interactions will be handled without a human agent by 2020. 40% of consumers do not care whether a chatbot or a real human helps them, as long as they are getting the help they need. Chatbots can save up to 30% in customer support cost and can help businesses save on customer service costs by speeding up response times and answering up to 80% of …Read More
Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.
Elizabeth Wellington explains;
“Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”
But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted, …Read More
Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy.
The copy is essential to getting your point across and better persuading the online visitor. Your copywriting skills become extremely important to be a successful CRO. According to Nick Kolenda;
“Writing copy is tough. Writing persuasive copy is even tougher.”Read More
E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
- April 18, 2018
Did you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product videos can be trusted whereas 44% of consumers said they would purchase more products from an e-commerce website that feature product videos. In terms of adding products to cart, consumer who views a product video is up to 144% more likely to add that product …Read More
According to marketing giant Hubspot, 64% of businesses have “established value propositions”.
Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:
Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”
This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.
Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence. …Read More
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