All posts by Ayat Shukairy

  • 12 Lessons from Running 512 A/B Tests in One Year

    12 Lessons from Running 512 AB Tests in One Year By Invesp

    2016 was a bold year for Invesp. It was a year of amazing successes. But, also, of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins.

    While embracing failure applies to many things in life, it is  truer for anyone doing CRO.

    In 2016, we ran a total of 512 A/B tests through our various projects helping top online brands increase their website conversion rates.

    Most of our tests are medium to highly complex tests. Since we have been doing conversion optimization for over 11 years, we

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  • E-commerce Fraud And Chargebacks – Statistics And Trends

    The state of ecommerce chargeback

    Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg” alt=”Ecommerce Fraud and Chargeback – Statistics and

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  • 15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now

    Conversion rate optimization mistakes

    Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.

     Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website

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  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    Shopping cart abandonment Strategy

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.

    One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to

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  • DIY: How To Map Your Buyer Personas To Improve Conversions

    How To Map Your Buyer Personas To Improve Conversions

    A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers .

    That’s when buyer persona come into play. You cannot sell anything without knowing your customer. Period.

    The major problem with marketers is that they still play the ‘guessing game’ when it comes to framing buyer personas. By having a vague idea about your buyer, you lose out on the essence of your marketing

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  • A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience

    “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.

    The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.

    So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?

    The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:

    a manufacturer’s description; a

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  • Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%

    Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present.

    There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site.

    For one of our clients, a poorly placed incentive as well as difficult to locate trust elements on the cart page became an obstacle to increase conversion. But by recognizing the opportunity, it eventually allowed us to achieve a 6.89% increase in conversions for a

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  • 10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website

    Trust related Problems Affecting the Conversion Rate of Your Website

    The meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets.

    Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful implementation of specific,new aspects to a site.

    Websites do not share common conversion optimization solutions; they share common problems.

    Find out below the 10 most common CRO problems we have identified affecting visitors’ trust on a site.

    Identifying common CRO problems

    From our experience working

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