As interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test.

So, even in the few instances where a testing software declares a winner, there is a good chance that you merely identified a false positive.

How do you avoid that?

You start by having a good handle on A/B testing statistics to ensure that your data is collected and analyzed …

Did you know anywhere from 80% to 90% percent of A/B tests do not produce any significant results?

In fact:

Only 1 out of 8 A/B tests drive significant change.

Done incorrectly, some marketers have begun to question the value of A/B testing…

…their A/B test reports an uplift of 20% and yet, the increase reported by the AB testing software never seems to translate into improvements or profits.

The reason?

“Most winning A/B test results are illusory.” (Source: Qubit)

Furthermore, the majority of arguments that call for running A/A testing consider it a sanity check before you run …

Regardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult.

If it weren’t, then most websites would have conversion rates of 20 and the 30%.

But that is not the reality. The average website conversion rate still hovers around 3%.

The good news is, there is a lot of focus on conversions nowadays. I remember in the early days of Invesp, most CMOs did not know what conversion optimization even meant. Today, most established brands have dedicated CRO teams. Even the number of …

Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.

Infographic by- Invespcro.com

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<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp …

Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.

The CRO industry have evolved tremendously over the last twelve years.

I still recall conversations we used to have with CMOs and VP of marketing at large online retailers trying to introduce them to conversion optimization.

We would first try to determine if they even knew what were even talking about (it was that new): “Have you considered CRO?”

The first response for the most part was, “CRO? You mean SEO. Yes, we are working on increasing traffic to our website.”

“No, I am not talking about SEO, I am talking CRO…conversion rate optimization. Increasing your website conversion rate.”

Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs

When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason.

You worked hard to offer something valuable on the market. You expect to spread your service throughout the world of web. You know your product could be a leader in the niche you represent.

However, even though you can nothing to do but stay among outsiders while your competitors hit the jackpot.

Why does it happen?

It happens due to the …