Picture of Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Reading Time: 2 minutesDid you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

Reading Time: 2 minutesDid you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.

Reading Time: 10 minutesEditor note: this is a guest post by Sergey Aliokhin @ Ahrefs When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason. You worked hard to offer something valuable on the market. You expect to spread your service […]

Reading Time: 2 minutesDid you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest […]

Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]

Reading Time: 2 minutesGrowth rates for the Software as a Service business model are inspiring high. You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the […]

Reading Time: 20 minutesFor the love of landing pages, let’s turn them into high-converting machines for our websites. Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search of the solutions you and your company offer. A website can increase leads […]

Reading Time: 16 minutesThere is no such thing as a perfect website. No designer, developer, or marketer can spot the full range of problems on a website alone. Why? One direct reason is that only real users can identify some of these problems. The market today is a fierce battlefield, as everyone is striving to deliver the best […]

Reading Time: 19 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]

Reading Time: 16 minutesThanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then […]

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