- May 31, 2017
- Conversion Rate Optimization
Losses terrify us.
The possibility of losing what is close to our heart, or wallet, impacts our decision-making process.
Naturally, we avoid going through any losses, but our brains have mysterious ways of averting losses and falling into risky situations.
A bird in the hand is worth two in the bush, old wisdom has taught us. Although that is not always how we process our decisions, especially when cognitive biases come into the picture.
So, the central question is: can you help your customers in making decisions that will keep the bird/dollars in their hands, by minimizing their losses? The answer …Read More
Reveal and fix your conversion problems with google analytics goals and funnels
Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing!
I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites, and if they did, they did not have a team to analyze the data.
Fast forward to 2017, things have changed quite a bit.Read More
- April 25, 2017
Email marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent.
You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on your newsletters, and segmenting your list for specific campaigns. The beautiful template you found has been filled with top-notch content, distributed through personalized strategies. Great! Now, are you making sure this template is mobile responsive?
Between tablets and phones, you can spot significant increase in …Read More
- April 12, 2017
Impulsive personas are the apple of the eye of marketers and business owners.
The credit-card-in-hand shoppers get undivided attention in copy, design, and layout of websites, landing pages, and ads, as well as in brick-and-mortar displays and services.
So much is carefully crafted to address impulsive buying: scarcity and emergency elements, benefits displayed in bullet points, big and bright CTAs, smooth and fast check-out processes.
But who are the impulsive buyers shaking up online and offline commerce? Are they mostly married or single? Do they usually act impulsively while online shopping or in-store browsing? Do they really regret their purchases? …Read More
If you have been doing CRO for some time, you know it is not an easy task to produce consistent increases in your (or your clients’) website conversion rates.
There are months in which your A/B tests produce significant increases in conversion rates. Other months, you find not so great results. We struggled with this inconsistency 11 years ago, when we first started Invesp.
We knew that we had to solve this problem if we were looking to build our conversion optimization practice. Our first attempt to solve this problem was by introducing the Conversion Framework.
But the framework by …Read More
- February 7, 2017
Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Word of Mouth marketing impression results 5x more sales than a paid media impression and people are 90% more likely to trust and buy from a brand recommended by a friend. Check out our new post on the importance of word of mouth marketing for latest word of mouth marketing statistics and trends.
Infographic by- Invesp Conversion Rate and Landing Page Optimization Company
To Publish this Image on your Blog or Website . Copy this …Read More
- February 3, 2017
- Conversion Rate Optimization
Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result.
As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them.
From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find …Read More
More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction. Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.
Infographic by- Invesp Conversion Optimization Consulting Company
To Publish this Image on your Blog or Website . Copy this code
<a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />Read More
- US Online Grocery Shopping – Statistics and Trends [Infographic]
- Tasks for a Usability test: Everything you need to know
- Writing open-ended and closed-ended questions for user research
- The Importance of Customer Experience Management – Statistics and Trends [Infographic]
- Writing effective qualitative research notes
- Using session replay videos to identify conversion problems on a website
- What is the impact of a page on the site conversion rate?
- Stop confusing usability with conversion
- Beware of mind games
- My thoughts on Basecamp new head of marketing position
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