Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
Latest
Bayesian vs. Frequentist AB Testing

Reading Time: 11 minutes Are you tired of running A/B tests and ending up with inconclusive results? There’s another dilemma about which test method to choose and which fits your goals the best.  Many marketers and product managers face these challenges when optimizing their websites or products. But don’t worry, there’s a solution to your pain points: understanding the […]

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