All posts by Khalid Saleh

  • How Long Should You Run an A/B Test for and How to Calculate Duration of A/B Test

    an image of a hour glass, with the sands spread evenly in between.

    As interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test.

    So, even in the few instances where a testing software declares a winner, there is a good chance that you merely identified a false positive.

    How do you avoid that?

    You start by having a good handle on A/B testing statistics to ensure that your data is collected and analyzed

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  • What Is An A/A Test And Why You Should Run A/A Tests In Your Conversion Optimization Program

    an image of identical eggs in color in the nest depicting an AA test which means control and variant, no difference.

    Did you know anywhere from 80% to 90% percent of A/B tests do not produce any significant results?

    In fact:

    Only 1 out of 8 A/B tests drive significant change.

    Done incorrectly, some marketers have begun to question the value of A/B testing…

    …their A/B test reports an uplift of 20% and yet, the increase reported by the AB testing software never seems to translate into improvements or profits.

    The reason?

    “Most winning A/B test results are illusory.” (Source: Qubit)

    Furthermore, the majority of arguments that call for running A/A testing consider it a sanity check before you run

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  • The death of the average CRO

    an image of broken and ships drowned in a turbulent sea depicting how in today’s worl, average cro practitioners wont survive.

    Regardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult.

    If it weren’t, then most websites would have conversion rates of 20 and the 30%.

    But that is not the reality. The average website conversion rate still hovers around 3%.

    The good news is, there is a lot of focus on conversions nowadays. I remember in the early days of Invesp, most CMOs did not know what conversion optimization even meant. Today, most established brands have dedicated CRO teams. Even the number of

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  • How Digital Influences In-store Shopping Behavior – Statistics and Trends

    an infographic on how digital influences in-store purchases, trends and statistics.

    Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

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  • The Importance of Live Chat Customer Support – Statistics and Trends [Infographic]

    an infographic on the importance of live chat customer support, statistics and trends

    Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.

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  • What makes a good conversion optimization case study?

    different tomato types shown depicting different conversion case study and how to pick the right one.

    The CRO industry have evolved tremendously over the last twelve years.

    I still recall conversations we used to have with CMOs and VP of marketing at large online retailers trying to introduce them to conversion optimization.

    We would first try to determine if they even knew what were even talking about (it was that new): “Have you considered CRO?”

    The first response for the most part was, “CRO? You mean SEO. Yes, we are working on increasing traffic to our website.”

    “No, I am not talking about SEO, I am talking CRO…conversion rate optimization. Increasing your website conversion rate.”

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  • A Complete Guide On How to Do Outreach Correctly

    a notebook showing different correctly gotten answers depicting a complete guide on how to do outreach correctly.

    Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs

    When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason.

    You worked hard to offer something valuable on the market. You expect to spread your service throughout the world of web. You know your product could be a leader in the niche you represent.

    However, even though you can nothing to do but stay among outsiders while your competitors hit the jackpot.

    Why does it happen?

    It happens due to the

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  • Buy Online Pick Up In Store – Statistics and Trends

    Buy Online Pickup Instore Statistics and Trends

    Did you know that 57% of online shoppers surveyed said they had picked up an online order in a store in the last year. Avoiding shipping fees is the top reason why 73% of shoppers preferred buy online and In Store pickup, followed  by 32.2% for whom the store was nearby and convenient to pick up item and 30.4% who needed purchased item same day and couldn’t wait for delivery. Check out our infographic on “Buy Online Pick Up In Store” for latest statistics and trends.


    Infographic by-

    To Publish this Image on your Blog or Website

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