All posts by Khalid Saleh

  • How to Split Test Without Harming Your Site’s SEO

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    When done right, split testing can help you capture more leads, get more visitors and increase sales.

    When done wrong, it can cost you time, money and your search engine rankings.

    Split testing is confusing for search engine spiders. In any successful A/B test,

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  • The State of A/B Testing [Infographic]

    AB Testing Statistics

    A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

    Infographic by- Invesp Conversions

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ab-testing-2.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ab-testing-2.jpg” alt=”The state of A/B Testing” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    A/B testing is the second most popular CRO method after customer journey analysis

    71%of companies are doing two or more tests per

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  • The State of Conversion Rate Optimization

    No doubt, conversion rates of your website are very important. Even a modest increase in conversion rate results in enormous increase in profit. So, conversion rate optimization is the best way to get more customers without spending extra on increasing your website traffic, thus advertising. In theory conversion rate optimization looks like something that every company should be doing. But what is the actual state of conversion rate optimization? Check out our infographic “The State of Conversion Rate Optimization” to know what marketers think about CRO and average conversion rate by industry.

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  • How Discounts Affect Online Consumer Buying Behavior [Infographic]

    Did you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy whereas 22% of consumers purchase products from their preferred brands only when on sale or with coupon. Check out our infographic “How Discounts Affect Online Consumer Buying Behavior” for latest statistics and trends.

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  • 3 Things UI/UX Designers Need to Know About Conversion Rate Optimization

    Things UI/UX Designers Need to Know About Conversion Rate Optimization

    For a layman, UX and CRO almost seem like the same thing.

    After all, they both involve creating the best possible user experience for customers.

    Where UX and CRO differ is in their approach to the customer experience and their end goal. CROs want more conversions (howsoever they may be defined in an organization). To do this, they might change the copy, test different designs and rely on analytics data to make decisions.

    What exactly do UX designers need to know about CRO? And in what ways can they change their UX practices to accommodate CRO goals?

    In this post,

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  • Cross Border Shopping – Statistics and Trends

    Cross Border Shopping Statistics

    Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around  54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross Border shopping for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/crossborder-shopping.png”><img src=”https://www.invespcro.com/blog/images/blog-images/crossborder-shopping.png” alt=”Cross Border Shopping

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  • How to Create E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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  • Online Ad Fraud – Statistics and Trends [Infographic]

    online ad fraud statistics

    Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg” alt=”Ad Fraud Statistics and Trends”

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