All posts by Khalid Saleh

  • A Step By Step Guide To Turn Your Homepage Into High Conversion Machine

    Step By Step Guide To Turn Your Homepage Into High Conversion Machine

    Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result.

    As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them.

    From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find

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  • The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    Importance of Multichannel Marketing - Statistics and Trends

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization Consulting Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />

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  • How Free Shipping Influence Online Buying Decisions

    How Free Shipping Influence Online Buying Decisions

    Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.

     

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website .

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  • 5 Proven Conversion Rate Optimization Principles that Won’t Hurt Your Website

    Conversion rate optimization principles

    Usually, conversion rate optimization requires time and resources to gather the customer insights, find out why your website visitors are not converting, make assumptions, and then test them.

    If at the moment you don’t have neither time nor any resources or afraid of wasting your precious time on trial and error and testing out various conversion rate optimization ideas to see how they work, there are five time-tested CRO tactics that are sure to get you the results you are looking for.

    1.Earn the Trust of Your Customers

    Even advanced marketers struggle to earn the trust of their customers. The

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  • US Programmatic Ad Spending – Statistics and Trends [Infographic]

    Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. Check out our infographic on “US Programmatic Ad Spending” for latest statistics and trends.

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/us-programmatic-ad-spending.png”><img src=”https://www.invespcro.com/blog/images/blog-images/us-programmatic-ad-spending.png” alt=”US programmatic ad spending” width=”580″></a><br /><br /><br />

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  • Global In-app Purchase Revenue Statistics and Trends [Infographic]

    Global inapp purchases

    Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

    Infographic by- Invesp CRO

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/inapp-purchases.png”><img src=”https://www.invespcro.com/blog/images/blog-images/inapp-purchases.png” alt=”Global In-app purchase revenues” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion and Landing Page Optimization</a>

     

    Estimated Global In-App Purchase Revenue Stats (in Millions USD)

      Year Amount (in Million USD) 2013 4,591 2014 7,856 2015 14,001

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  • 4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates

    psychology principles

    Psychology is the “secret sauce” of conversion rate optimization.

    You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
    User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

    In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

    1. Take advantage of loss aversion theory

    Loss aversion theory says that people would rather avoid a loss than reap a

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  • 8 Ways You Can Tweak Your Microcopy To Boost Your Conversion Rates

    Tweak Your Microcopy To Boost Your Conversion Rates

    “No credit card required.”

    “Never shared, never spammed.”

    “Change your profile whenever”

    These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

    When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

    In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

    What is microcopy?

    In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

    This, for example,

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