Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. Check out our infographic on “US Programmatic Ad Spending” for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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<p>Infographic …

Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

Infographic by- Invesp CRO

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<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion and Landing Page Optimization</a>

Estimated Global In-App Purchase Revenue Stats (in Millions USD)

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Psychology is the “secret sauce” of conversion rate optimization.

You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

1. Take advantage of loss aversion theory

Loss aversion theory says that people would rather avoid a loss than reap a …

“No credit card required.”

“Never shared, never spammed.”

“Change your profile whenever”

These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

What is microcopy?

In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

This, for example, …

Remember the first time you visited an unknown brand’s website?

Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand.

A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and doubts (FUDs), you can greatly increase your conversion rates.

In this post, I’ll show you 7 easy ways you can address customer fears and anxieties to improve conversion rates.

1. Assure customers of your shipping policies

One of the greatest disappointments as an online business …

Did you know US Display Ad Spending is estimated to reach $46.69 Billion in 2019 from $26.15 Billion in 2015 and the average clickthrough rate of display ads across all formats and placements is 0.06% . Check out our latest infographic on “US Digital Display Ad Spending” for latest US display ad spending statistics and trends.

Infographic by- Invesp Landing Page Optimization Company

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Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.  88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.

Infographic by- Invesp Conversion and Landing Page Optimization Company

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