Reading Time: 2 minutesHow has COVID-19 impacted your business? Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries. But when […]
Reading Time: < 1 minuteStop listening to the customer. I know it sounds odd coming from a Conversion Optimization company, doesn’t it? But before you judge us – what if we probably have a good reason? In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our […]
Reading Time: 7 minutesWe did a soft launch for FigPii in late January of this year. But we had a problem! Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, […]
Reading Time: < 1 minuteHow do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions? These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis. If you think about it, the […]
Reading Time: 6 minutesOne of the questions you should deal with in conversion rate optimization is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.
Reading Time: 7 minutesMost of the conversion rate optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.
Reading Time: 6 minutesComing from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects. But I had an issue with one of our senior developers. As he starts working on a new feature, he […]
Reading Time: 7 minutesI have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp. Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before […]
Reading Time: 7 minutesI still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability. You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions. For most websites, long gone are these […]
Reading Time: 20 minutesAny experiment that involves later statistical inference requires a sample size calculation done BEFORE such an experiment starts. A/B testing is no exception. Calculating the minimum number of visitors required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test. In every […]
Subscribe to Invesp’s blog feed for future articles delivered to your feed reader or receive weekly updates by email.
