All posts by Kobiruo Otebele

  • Increasing Customer Retention: How CRO Helps

    Do you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does?

    Roughly, you spend about $1.85 for a cup of coffee daily.  

    Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds up to the bottom line of Starbucks.

    That’s customer retention.

    And that’s what every business wants, a continuous cycle of paying customers, not just first-timers.

    The truth is if you want to see your monthly recurring revenue (MRR) and annual recurring revenue (ARR), you can’t

    Read More
  • Bringing Down Customer Acquisition Cost: How CRO Helps

    More customers.

    This is what every eCommerce business wants, and the reason is simple. 

    The more paying customers a business gets, the more revenue and profit they stand to make.

    But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you want to be profitable– to ensure that your acquisition cost is lower than the customer lifetime value (CLV). 

    A sustainable business should have a CLV to CAC ratio of 3:1. This means that for every dollar you spend acquiring customers, you should get three dollars

    Read More
  • Post-purchase CRO: How to re-engage customers after they have purchased

    Often times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. 

    Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. 

    So, our CRO team swings into action, conducts customer research (quantitative and qualitative), and create a CRO roadmap that is aligned with the client’s business objectives. 

    Soon after, sales shoot up, revenue goes up, cart abandonment rates come down, and the clients are happy.

    But some assume

    Read More
  • 10 Things To Consider When Evaluating CRO Tools For Your Shopify Store

    10 Things To Consider When Evaluating CRO Tools For Your Shopify Store

    Did you know 75% of website visitors judge a site’s credibility based on its design?

    This has led many business owners to believe that a site redesign will equal an astronomical increase in revenue.

    But how true is that? Not very accurate.

    A beautifully designed website is visually appealing (to the business execs and site visitors), but that’s not all there is to make sales on a website.

     To see consistent sales, you need the right offers, messaging and to provide your website visitors with a positive user experience.

     Now, how do you know which offer will work and which site design

    Read More
  • How To Convert Different Types of Visitors On Your Website

    Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

    Every business wants purchase-ready site traffic, but not every visitor who comes to your website will be ready to buy instantly, but all hope isn’t lost. Knowing that you get a mix of different audience segments does two things for you; It helps you identify your site visitors and guides your site optimization process, and It also

    Read More
  • Black Friday 2022: 11 Tips To Prepare Your Shopify Store

    Black Friday

    The Black Friday shopping event is one of the most anticipated shopping holidays globally.

    Started in Philadephia in the 50s, Black Friday is now a recognized shopping event worldwide where thousands of stores offer massive deals and discounts to shoppers online and in brick-and-mortar stores.

    The previous Black Friday took place on November 25th, 2021; here are some stats about that day;

    Nearly 155 million Americans shopped. Retail sales grew 14.1% over 2020 to $886.7 Billion. Of the almost 155 million Americans who shopped, 88 million made a purchase. $8.9 Billion was spent during Black Friday 2021

    If the figures from Black

    Read More
  •  What Are The Features Of A Good A/B Testing Tool?

    I just carried out a simple test.

    Using Google’s search query, I typed this question; ‘how to improve website conversion,’ and I got 370,000,000 search engine results.

    That’s a lot of content regarding how to improve a website’s conversion.

    I clicked through some of the results, and I saw sections on best practices, the latest design trends, and checklists on how to improve your website.

    Note: there’s absolutely nothing wrong with best practices or the latest design trends, but they’ll not always work, and that’s because user needs vary from website to website.

    What works is you observing how users

    Read More
  • Qualities Of A CRO Specialist

    “The Only Constant in Life Is Change.”- Heraclitus (ancient Greek philosopher)

    This quote has proved accurate and has stood the test of time.

    Everyone and everything evolves, and even as marketers, we can say this is true in the industry. 

    There’s always a new trend; It could be a buzzword, phrase or concept, or a new marketing specialty.

    As a discipline, conversion rate optimization has gathered a lot of interest from individuals.

    Everyone is now an expert, taking courses, posting wins of A/B tests online, etc.

    But is that really the case?

    At Invesp, we’ve been doing CRO for over 16 years and have

    Read More