All posts by Kobiruo Otebele

  • How Loyalty Programs Can Set you Apart From your Competition

    How loyalty programs can set you apart from your competition

    Studies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer.

    I’m not suggesting that getting new potential customers is bad for business.

    All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers are the oxygen that drives the success of a business. 

    In one of their studies, Adobe found that an existing customer is nine times more likely to purchase than a new lead. 

    So, now, the question here is how do you tap into this recurring

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  • The Best Examples of Customer Satisfaction Survey Questions in 2022

    The truth about how well your product and business is fairing is in the hands of your customers.

    It’s easy to assume you’ve developed a fantastic product, and that’s all that matters, but in the grand scheme of things, your customers are the judge of that.

    This is where customer satisfaction surveys play an essential role in your business. With customer satisfaction surveys, you get honest, authentic, and unbiased feedback on how your customers perceive and see your product.

    The voice of customer data you get from the surveys is essential to your business. With it, you can mine insights

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  • What are the 4 Ps of Marketing? Understanding the Basics

    Products aren’t sold off the shelves because they’re amazing and revolutionary.

    Having an ‘amazing product’ is no longer enough. I run out of fingers when I count the number of amazing products expected to sell, like hotcakes but failed due to poor marketing. 

    Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip Balm. 

    Those products were backed by renowned brands and expected to help increase revenue, but they all failed to impact the consumers’ minds. 

    That shows that an ‘amazing product’ is a tiny fraction of a big marketing equation. 

    So, what does the whole equation look

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  • Qualitative vs. Quantitative Research: Which one should you prioritize?

    First thing first, qualitative and quantitative research are both critical in the process of conversion optimization. 

    One without the other makes your CRO efforts weak. 

    A quick Google search will show you articles prioritizing one over the other. But if you ask a CRO expert, I mean someone with optimization know-how, they will tell you that you need both. 

    But the question remains, do you know why you require both? Which one of the research approaches do you start with? At what stage of the conversion optimization process do you carry out qualitative research or quantitative? Is it a linear

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  • Customer Testimonials: What is it, Why it Works and How to Use it

    Whenever I feel like watching a movie on Netflix, I go on Twitter and search for “Netflix movie recommendations.” 

    This saves me a lot of time scrolling through Netflix, looking for a good movie to watch. 

    I also do the same thing whenever I want to buy something online. I don’t remember the last time I bought something online without first reading customer reviews. 

    According to Searchengineland, I’m not the only one. This behavior is typical among online shoppers. 85% of consumers read up to 10 reviews before making a purchase decision.

    Another report by Vendasta states that – 88%

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  • Should You Choose In House or Agency For Your Marketing Efforts?

    According to a report by Grand View Research, the global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. 

    So what does this mean to you as an eCommerce business owner or marketer?

    Well, if your website is optimized for conversions, you can have a piece of the pie. But if it’s not yet optimized, you will miss out on the moola. 

    Suppose that you’ve made up your mind and don’t want to miss out. There are two things you

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  • User Research: The Process And The Value It Brings You

    Ask many business owners to navigate their website and describe their experience to you, and you’ll hear expressions like ‘seamless,’ ‘intuitive,’ ‘easy-to-use,’ etc.

    Ask the actual users to narrate their experience, and many times, you will find that the story is different. 

    It’s either they’re having issues locating the call to action button (which could be because it blends in with the website’s background), or the mobile check-out experience is horrible, or they’re having issues navigating between different pages of the product.

    Many websites are good to go by the teams’ standard, but they provide terrible navigation experiences for the

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  • What Is Click Tracking And How It Benefits You

    Every week new websites are launched, new features are set to live on applications, and marketers send out their newsletters. It’s only natural to want to know how visitors interact with this content, where they’re clicking, what they’re not clicking on, e.t.c.

    Enter click tracking.

    As the name suggests, it’s all about tracking user clicks, but it’s deeper than that because click tracking lets you see: 

    –  user behavior on your website, 

    – how users perceive your content,

    – the changes you need to make to improve user experience.

    In this article, we’ll be looking at click tracking, how click

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