Reading Time: 17 minutes37 to 40 hours. These are the typical working hours of marketers weekly. In between these hours, the marketer gets pulled in many directions by responsibilities and tasks that require their attention. You don’t believe me? Here’s a scenario to consider you can relate to. You’re working on content that needs to be published in […]
Reading Time: 9 minutesDo you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does? Roughly, you spend about $1.85 for a cup of coffee daily. Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds […]
Reading Time: 10 minutesMore customers. This is what every eCommerce business wants, and the reason is simple. The more paying customers a business gets, the more revenue and profit they stand to make. But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you […]
Reading Time: 11 minutesOften times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. So, our […]
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every business wants purchase-ready site traffic, but not every visitor who comes […]
Reading Time: 14 minutesThe Black Friday shopping event is one of the most anticipated shopping holidays globally. Started in Philadephia in the 50s, Black Friday is now a recognized shopping event worldwide where thousands of stores offer massive deals and discounts to shoppers online and in brick-and-mortar stores. The previous Black Friday took place on November 25th, 2021; here are […]
Reading Time: 10 minutesImagine this: you’ve poured your heart and soul into crafting a beautiful, informative website. But despite all your efforts, visitors aren’t converting into paying customers. Don’t despair! A secret weapon hiding in plain sight is Conversion Rate Optimization (CRO). By partnering with skilled CRO specialists, you can unlock your website’s hidden potential and transform casual […]
Reading Time: 13 minutesThere’s no denying that every business is on the quest to make more revenue. Be it a SaaS, E-commerce, Lead Generation, or any other model. This is not a bad thing, but to get more revenue, there are two things involved. You need to get more qualified traffic or make more money from your existing […]
Reading Time: 10 minutesSo let me take you on a little trip down memory lane. Think back to the last 3 months, and picture every order you placed online. Can you perfectly recall? How many of those orders did the word ‘free shipping’ influence your purchase decision? One? Two? Three? Or is it all the time? If you’re […]
Reading Time: 10 minutesStudies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer. I’m not suggesting that getting new potential customers is bad for business. All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers […]
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