Reading Time: 12 minutesIn February this year, 31 500 apps were released on Apple’s app store. In May, approximately 90,000 apps were released on Google’s play store. All this points to the fact that the mobile app landscape is evolving very fast. To succeed in this competitive landscape, you need to understand user behavior and make data-driven decisions […]
Reading Time: 13 minutesImagine you are an e-commerce entrepreneur running your online store with dreams of success and profitability. Every decision you make, and every strategy you implement, is driven by one ultimate goal: maximizing your profit margins. But to achieve this goal, you need to understand a critical concept at your business’s core: Cost of Goods Sold […]
Reading Time: 11 minutesAre you familiar with this scenario: you’re leisurely walking through a park when you spot a zigzag dirt trail intersecting the beautifully designed pathways. This dirt trail, formed over time by numerous individuals veering away from the designated route, symbolizes the collective wisdom of users who have discovered a more efficient path. […]
Reading Time: 17 minutesOn 1st July 2023, Universal Analytics will be going away. This isn’t news to any marketer, and that’s because there has been an announcement from Google and several posts on social media; when you log into your Analytics, you see the same message on a banner with a countdown timer. So why this article? Isn’t […]
Reading Time: 8 minutesBreadcrumbs Navigation! Imagine them as the trusty Google maps for websites, guiding your visitors through the digital maze and ensuring they never feel lost. Within this article, we shall delve deep into breadcrumbs navigation. You will know —what they are, their necessity for every website, the various types found in the virtual realm, the advantages […]
Reading Time: 10 minutesThe first recorded use of the term SEO is dated back to 1997. This means as a discipline SEO has been around for 26+ years, unlike conversion rate optimization, which wasn’t a thing until 2006. For many businesses, one of their initial forays into digital marketing is to start working on their website SEO/optimizing web […]
Reading Time: 18 minutesPush notifications. When used wisely, they can be a powerful tool for engaging and connecting with users. They have the potential to deliver timely, relevant information, enticing us with exciting updates, personalized offers, and valuable content. They can act as a gateway to create meaningful customer interactions and foster brand loyalty. However, things take a […]
Reading Time: 10 minutesHave you ever felt overwhelmed by the multitude of options when making a purchase? I certainly have, particularly during a recent search for the perfect jogger. The truth is the abundance of choices(data points) can actually hinder our decision-making process rather than help it. Behind the scenes, businesses often believe that offering various options and […]
Reading Time: 22 minutesIn a world with self-driving cars and AI-driven robots, you’d think Conversion Rate Optimization would be the life of the marketing party. But alas, it’s still waiting for an invitation to join the budget allocation club. According to a survey of 405 CMOs by Marketing Charts, CRO is still struggling to get a seat at […]
Reading Time: 16 minutesOne of the biggest issues facing folks interested in creating an online store is the question of which platform they should choose. Two of the biggest platforms come to mind easily – Shopify and BigCommerce. While both platforms are amazing in their rights, they outshine each other in specific categories. In this article, I’ll compare […]
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