Reading Time: 11 minutesThe truth about how well your product and business are fairing is in the hands of your customers. It’s easy to assume you’ve developed a fantastic product, and that’s all that matters, but in the grand scheme of things, your customers are the judge of that. This is where customer satisfaction surveys play an essential […]
Reading Time: 11 minutesProducts aren’t sold off the shelves because they’re amazing and revolutionary. Having an ‘amazing product’ is no longer enough. I ran out of fingers when I counted the number of amazing products expected to sell, like hotcakes, but failed due to poor marketing. Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip […]
Reading Time: 8 minutesFirst thing first, qualitative and quantitative research are both critical in the process of conversion optimization. One without the other makes your CRO efforts weak. A quick Google search will show you articles prioritizing one over the other. But if you ask a CRO expert, I mean someone with optimization know-how, they will tell you […]
Reading Time: 10 minutesWhenever I feel like watching a movie on Netflix, I go on Twitter and search for “Netflix movie recommendations.” This saves me a lot of time scrolling through Netflix, looking for a good movie to watch. I also do the same thing whenever I want to buy something online. I don’t remember the last time […]
Reading Time: 16 minutesAccording to a report by Grand View Research, the global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. So what does this mean to you as an eCommerce business owner or marketer? Well, if […]
Reading Time: 10 minutesAsk many business owners to navigate their website and describe their experience to you, and you’ll hear expressions like ‘seamless,’ ‘intuitive,’ ‘easy-to-use,’ etc. Ask the actual users to narrate their experience, and many times, you will find that the story is different. It’s either they’re having issues locating the call to action button (which could […]
Reading Time: 10 minutesEvery week new websites are launched, new features are set to live on applications, and marketers send out their newsletters. It’s only natural to want to know how visitors interact with this content, where they’re clicking, what they’re not clicking on, e.t.c. Enter click tracking. As the name suggests, it’s all about tracking user clicks, […]
Reading Time: 15 minutesLet’s do a mental throwback, shall we? Think of every time you’ve had to sign up to take a course, download an application or input your email to get a lead magnet. Can you picture those times perfectly? I’m sure there was a button you had to click on to either download, signup, or buy […]
Reading Time: 9 minutesA complete user research approach involves both the quantitative and qualitative research process. Seasoned experimenters know that quantitative research without qualitative research leads to an incomplete conversion user research that leaves many questions than answers. The questions you’re seeking to answer are not how my web visitors interact on my website/app (quantitative research already covers […]
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, scroll down, and you’ll see the introduction. Many online brands are already doing what it takes to drive website traffic. […]
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